Bachelor's/Master's in social sciences, economics, or applied mathematics.
5-7 years of consumer insights/marketing analytics experience.
Advanced knowledge of marketing measurement techniques including multi-touch attribution.
Strong communication skills to influence business decisions.
Experience in an agile team with an entrepreneurial spirit.
Proficiency in SQL, Python, R, and SPSS.
Familiarity with PowerBI, Tableau, Google Analytics, and AppsFlyer.
Responsibilities
Partner with the BI team for daily report development on marketing performance.
Support the marketing performance measurement program with media agency and attribution partners.
Translate advanced data analysis into strategic implications for marketing.
Develop insights on customer experience and behavior for marketing optimization.
Manage customer insights tests and projects, including project management plans.
Support marketing forecasting and goal-setting with performance insights.
Interface with marketing tech leads for effective tag management and data feeds.
Benefits
Opportunity to play a key role in a growing omnichannel marketing insights practice.
Collaborative work with diverse marketing teams and agency partners.
Dynamic work environment at a leading sports betting company.
Engagement with consumer insights in a fast-paced industry.
Potential for professional growth aligned with aggressive company growth plans.
Full Job Description
We are actively seeking a Senior Analyst, Marketing Analytics with a strong desire to play a key role in building the omnichannel marketing performance measurement/marketing insights practice at the leading sports betting company in the country. As a trusted partner to brand, retail and performance marketing teams, you'll work closely with the VP, Measurement & Insights and agency partners to drive a learning agenda that supports William Hill's aggressive U.S. growth plans. Leveraging your consumer insights expertise, excellent analytical skills, and project management experience, you will deliver high-quality insights addressing a diverse range of business questions.
What You Will Be Doing
Partners with the BI team to deliver day-to-day report development and distribution for all marketing performance initiatives
Supports the evolution of the marketing performance measurement program through working with media agency, attribution, and campaign measurement partners
Translates insights from advanced data analysis (regression, key drivers, segmentation, LTV modeling) into strategic implications for marketing
Develops an understanding of holistic customer experience and behavior to incorporate into marketing optimization insights
Formulates and manages customer insights tests/projects (audience, brand, copy and creative) with internal clients; develops project management plans
Supports the marketing forecasting and goal-setting process with channel and campaign performance insights
A thoughtful approach to building on / improving current process and systems for effective marketing insights delivery
Interfaces with marketing tech leads to ensure proper tag management, attribution partner enablement, data feeds in place to support the insights/learning agenda
What You Will Need:
Bachelor's/Master's in related field (social sciences, economics, applied mathematics)
5-7 years of consumer insights/marketing analytics experience; account planning experience and experience interfacing with seasoned brand and acquisition marketers is highly desirable
Advanced knowledge of a variety of marketing measurement techniques - including experience with multi-touch attribution, marketing mix model stewardship, segmentation research and lifetime value model development
You are innately curious and get excited about understanding (and socializing) the 'why' behind the marketplace/consumer dynamics you observe
Strong communication skills to deliver meaningful insights for influencing business decisions
Keen interest and knowledge of sports marketing and hospitality categories - preferable experience working on direct-to-consumer brands
You have an entrepreneurial spirit and a strong drive to do whatever it takes to make a big impact
You thrive in a small, agile team environment but also can perform independently at a high level
