About the roleRippling already has 30,000+ customers who trust us with their HR, IT, or Finance. Your job is to help them discover everything else we can do. Cross-sell turns one great product relationship into a full platform relationship, and it's central to our next phase of scale.
As Senior Manager, Worldwide Cross-Sell Marketing, you'll set the point of view on how and when we reach each persona across HR, IT, Finance, and Global. You'll lead a team of growth marketing managers to bring that strategy to life through campaigns people actually want to open, while directly owning the Finance expansion motion.
This is a player-coach role on purpose. The best cross-sell strategy comes from someone who has felt the friction firsthand: the segment that won't convert, the email that gets ignored, the data problem sellers spot before marketing does. Being in the work sharpens your strategy, makes your feedback credible, and earns the trust of sales leaders who want a partner who knows the numbers, not just the slide.
That's why Finance is yours to own. Carrying its pipeline target keeps your strategy honest, and you'll be the person Finance sales leadership calls when they need that number to move. You'll build the campaigns, emails, and in-product ads to move it, and what you learn becomes the playbook for the rest of the team.
Mamoon Hamid of Kleiner Perkins calls Rippling "the 1% of the 1%." This role will help us write the playbook for how a category-defining company grows from the customers it already has.
What you will own- Cross-sell strategy: Develop a clear, opinionated point of view on each persona at each point in their journey, and guide the team to shape the creative campaigns that meet customers where they are.
- Your team: Manage growth marketing managers across HR, IT, Finance, and Global. Step into key campaigns, give direct feedback, and unblock your team quickly.
- Own Finance cross-sell pipeline: Set the strategy for how and when we approach Finance personas, then run it yourself: building and shipping the in product ads, email sequences, and campaigns that hit the number. You're the direct point of contact for Finance sales leadership on pipeline performance.
- Sales partnership: Build relationships with sales leadership to hit ambitious pipeline targets, and be the person sales trusts to escalate to.
- White space: Find untapped segments, triggers, and signals that convert into pipeline before anyone else sees them.
- The playbook: Define what best-in-class cross-sell looks like at a category-defining company, and build the playbook other teams will borrow from.
What you will need- 6+ years of marketing experience, including 1-2 years of people management, ideally leading growth or demand gen marketers at a high-growth B2B SaaS company.
- Strong cross-functional instincts. You understand that sellers have commercial relationships to protect, and you coordinate accordingly.
- A track record as a player-coach who has hit ambitious pipeline goals while both setting strategy and executing.
- Nice to have: cross-sell marketing experience across multiple products.
- Fluency in the Salesforce data model (campaign members, lead/contact records, MQL routing logic). You can self-serve on SFDC reports and spot data problems before they become seller complaints.
- Snowflake or SQL experience, enough to query performance yourself and connect campaign activity to pipeline impact.
- Experience with Outreach or similar sales sequencing tools, Iterable or similar email platforms, and in-product or platform advertising.
- Sharp communication. You can synthesize a complicated ops issue into a one-line Slack.
- Comfort in a fast-paced environment, with energy for experimentation and rapid iteration.
Additional InformationThis role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.
A variety of factors are considered when determining someone's compensation-including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.
The pay range for this role is:
172,000 - 215,000 USD per year (US Tier 1)
