Senior Manager, U.S. Marketing - Strategic Accounts
The Opportunity
The Senior Manager, US Marketing - Strategic Accounts owns marketing for Hugel Aesthetics' highest-volume, multi-location customers - medspa groups, dermatology and plastic surgery networks, and other enterprise aesthetics accounts. This person is the dedicated marketing partner to the Strategic Accounts sales team and to the customers at each key strategic account, working hand in hand with that sales team to support our strategic accounts. A candidate interested in this role would have prior experience working with key accounts in the aesthetics industry.
This role works with each strategic account on onboarding their marketing teams/platforms, and offering tailored and custom marketing needs to the specific account need(s). The Sr. Manager develops unique creative campaigns based on the account's goals, and is the "go to" for all marketing needs and brand partnerships for the strategic account. This role will also be a liaison for media campaigns and public relations support within the strategic account to help elevate the output.
This leader will lead the development of integrated marketing campaigns aligned with the strategic account strategy, including customer engagement, advertising, executive-focused pitch content, and high-impact customer experiences. The role builds account-specific programs that grow brand adoption and patient demand across every location an account operates. It balances national consistency with local execution, turning Hugel's brand strategy into plans that work for our strategic, multi-site aesthetic accounts in a rapidly evolving market. This role will help manage the internal Promotion Review Compliance processes and navigate promotion review discussions and approvable content.
This role combines strategic marketing leadership with operational excellence, ensuring every marketing touchpoint for our strategic accounts is optimized, measurable and has impact for our customers. Success means strategic accounts see Hugel as a growth partner,- measured in volume, marketing engagement and increased patient demand.
This role will ideally be based in Irvine, CA, but the work location is flexible.
What You'll Do
Account marketing strategy
- Build annual and quarterly marketing plans for each strategic account, aligned to account goals, sales targets and Hugel brand strategy.
- Segment accounts by size, growth potential and maturity; tailor the level of marketing accordingly
- Partner with Hugel's Strategic Accounts sales leaders on account planning, joint business plans and quarterly business reviews (QBRs).
- Create in office patient demand campaigns and work with their in-office teams to drive patient demand into the accounts and online channels.
Co-marketing and program execution
- Develop and run co-branded campaigns, launch programs and seasonal promotions with the Strategic Accounts' marketing teams.
- Manage co-op budgets: proposals, approvals, tracking and ROI reporting.
- Create scalable customized toolkits - in-clinic materials, digital assets, email and social content, patient-facing collateral - that roll out across all locations of an account.
- Support grand openings, new-location launches and account-wide events.
Insights and performance
- Track program performance by account and location: sell-through, campaign reach and ROI.
- Turn sales and market data into insights that shape account plans and inform Hugel's broader strategy.
- Monitor competitor activity within strategic accounts and recommend responses.
Cross-functional partnership
- Responsible for approvals on all corresponding brand content from Hugel for the accounts.
- Act as the voice of the strategic account customer inside Marketing, aligned with overall Brand and Product Marketing strategies
- Acts as the voice of Marketing within Hugel's Sales partners and align with Sales partners to ensure the strategic account is fully supported.
- Ensure all materials meet regulatory, legal and medical review requirements and brand guidelines.
- Manage agency partners and vendors supporting account programs.
What We Are Looking For
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field is required; MBA a plus.
- 7-10+ years of marketing experience, with at least 3 of those years in aesthetics, medical devices, or consumer healthcare marketing.
- Experience in aesthetics sales highly preferred (as this role works very closely with our internal strategic account sales team)
- Experience in marketing at a strategic account or key account in aesthetics is required
- Experience working on Cross Functional Promotional Review Committee and working on PRC/MLR processes for claims is required
- Willingness to travel up to 70%
- Proven experience in B2B and B2C, as well as key account or channel marketing
- Proven marketing experience with strategic accounts, supporting large, multi location customers and interfacing with Owners and Operators of practices.
- Strong understanding of the commercial ecosystem - sales, marketing, customer operations, and the systems that support them.
- Strong Analytical skills; comfortable with sales data, CRM and other Tools (Salesforce, Tableau etc)
- Excellent presentation skills, with confidence and business acumen in front of senior customer stakeholders
Skills & Attributes:
- Exceptional written and verbal communication skills, with the ability to translate complex or technical concepts for varied audiences.
- Demonstrate strategic thinking with hands on execution
- Flexible and adaptable, comfortable operating amid ambiguity and shifting priorities.
- Results-oriented, with a consistent record of delivering projects on time and within budget.
- Customer focus and demonstrated strengths at relationship building and influencing without direct authority
Compensation
The most likely base pay range for this position is $160,000 - $185,000 per year. Several factors, such as experience, tenure, skills, and particular business needs, will determine an individual's exact level of compensation. Base salary is only one element of employee compensation at Hugel Aesthetics. The total compensation could include base salary, bonuses, and equity awards
Benefits
At Hugel Aesthetics, we invest in our colleagues by offering a comprehensive benefits package built to support your health, financial future, and peace of mind.
Employees enjoy robust medical, dental, and vision coverage, alongside a 401(k) program with a company match to help build long-term financial security. Our trackless PTO program and competitive corporate holiday schedule give you the flexibility to rest and recharge while out of the office.
We also offer optional benefits like wellness programs, legal services, and identity monitoring, so you can choose the coverage that fits your life.
