Blue Cross and Blue Shield Association

Senior Manager, Sales Enablement

Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, management, communications, or sales, or equivalent work experience
  • Over 7 years of experience in health insurance and building customer relationships
  • Strong strategic thinking and problem-solving skills
  • Excellent written and oral communication abilities
  • Proven relationship-building skills with cross-functional teams
  • Demonstrated leadership and management experience
  • Preferred: Familiarity with generative AI tools and their applications in business.

Responsibilities

  • Drive strategic RFP/RFI assistance to enhance national account sales.
  • Manage team activities to ensure timely and accurate RFP responses.
  • Cultivate relationships with key health plan stakeholders.
  • Provide customized support and develop messaging for initiatives.
  • Lead training sessions for proposal staff to improve their competencies.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Generous 401(k) matching
  • Paid time off and 11 holidays
  • Lifestyle spending account
  • Access to annual bonus incentive pay
Full Job Description
Job Description Summary:

This role drive and support Plans' initiatives to preserve and grow National Account business by providing strategic request for proposal (RFP) assistance or request for information (RFI), leadership, and the ongoing improvement of sales support tools, along with other sales enablement tasks aligned with National Account system goals. Oversee a team tasked with orchestrating cross-divisional collaboration, involving various subject matter experts to aid Plans in their response strategies and the upkeep of sale support tools and additional sales support resources. Cultivate robust relationships with Plan and Consortium Health Plan stakeholders, head the Inter-Plan Collaboration Leaders Ancillary Group, and craft strategic communications to bolster Plan sales of National Accounts.

Responsibilities include but are not limited to:


  • Knowledge of National Programs and solutions to improve Plan responses to customer needs. It refines sales enablement tools and RFP support based on a thorough understanding of RFPs/RFIs from national employer groups. Additionally, it leads the development of sales support tools, collaborates with brokers/consultants, and oversees the Inter-Plan Collaboration Leaders Ancillary Group.
  • Oversees and manages all BCBSA activities to assist Plans in completing their RFP/RFI responses to national account clients, ensuring prompt and accurate information collection and return. It is responsible for generating centralized responses to Plans, including regular communications and RFP information, and establishing ongoing support processes. Additionally, it sets up and meets BCBSA service level agreements with Plans, escalates issues internally when needed, and drives the creation and delivery of training sessions for Plan proposal staff.
  • Establishes robust working relationships with essential Plan contacts, engaging with them consistently and meaningfully. Supports the Plans' interactions with their clients, including national accounts, consultants, and brokers, through various means such as written communications, conference calls, and face-to-face meetings. Builds solid internal cross-functional relationships with key stakeholders and information owners to support the Plans' RFP/RFI requirements. Liaises with CHP regarding RFP/RFI support, ensuring high degree of coordination and collaboration. Represents BCBSA in CHP and Plan workgroup meetings.
  • Leads customized subject matter expert support to develop key messaging and toolkit materials, for specific initiatives and across the portfolio. Collaborates in development of marketing and/or technical collateral, along with other intermediary activities (sharing best practices, creating implementation guides, etc.). Identifies the interconnections among various components to create pertinent sales inputs.
  • Lead and manage a team with the aim of driving effective performance management, fostering professional growth, and creating a positive and inclusive work environment. This role is dedicated to utilizing strong leadership and communication skills to motivate and inspire team members, ensuring they are aligned with and committed to achieving the organization’s goals.

The posting range for this position is:

115,900.00 - 168,025.00



Required Education, Certifications and Experience:

Education

  • Required BS in business, management, communications and/or sales or equivalent work experience

Experience

  • Required 7+ Years health insurance experience, including building health insurance purchaser/customer relationships


Knowledge Skills and Abilities

  • Demonstrated strategic thinking and approach to problem solving.
  • Demonstrated effective written and oral communication skills, including delivery of written papers and presentations.
  • Effective organization, presentation, negotiation and communications skills (oral and written).
  • Ability to demonstrate good judgment and critical thinking relative to problem analysis/resolution at both the strategic and functional levels.
  • Ability to build effective relationships with cross-functional teams.
  • Proven consensus building and negotiation skills.
  • Demonstrated ability to navigate challenging situations, with tact and savvy.
  • Proven ability to develop key business partnerships both internal and external, including effective customer relationship skills and demonstrated interpersonal skills for building and fostering key relationships.
  • Preferred: Demonstrates AI literacy and an understanding of generative AI tools, including appropriate business applications and limitations.



Additional Preferred Experience:

  • Minimum 7 years of health insurance experience, including building health insurance purchaser/customer relationships.
    Management or leadership experience.
  • Experience with crafting responses to health insurance RFP/RFIs from employers, consultants and/or brokers.Experience establishing market responsive Service Level Agreements (SLA). Experience leading in a matrix environment.

#LI_HYBRID

The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the hiring range andthis hiring range may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs.This job is also eligible for annual bonusincentive pay.

We offer a comprehensive package of benefits including paid time off, 11 holidays,medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.

About Blue Cross and Blue Shield Association

The Blue Cross Blue Shield Association (BCBSA) is a federation of 36 separate United States health insurance companies that provide health insurance in the United States to more than 106 million people. It was formed in 1982 from the merger of its two namesake organizations: Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948. The Blue Cross Blue Shield Association is headquartered in Chicago and has offices in Washington, D.C. The association provides health insurance products and services to more than 106 million Americans.
Learn more about Blue Cross and Blue Shield Association
Size
1,000 employees
Industry
Founded
1929

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