Req ID: 395600
We are currently seeking a Senior Manager, Products Go-to-Market to join our team in Plano, Texas (US-TX), United States (US).
Senior Manager, Products Go-to-MarketGlobal Experience & CommercePosition OverviewThe Senior Manager, Products Go-to-Market (GTM) will lead go-to-market execution for the Global Experience & Commerce (GE&C) product portfolio, helping translate product capabilities into market opportunities and qualified pipeline.
Reporting to the GE&C GTM Leader, this role will work across Product, Sales, Industry, Solutioning and Pursuit teams to drive market activation, manage product-related opportunity intake, maintain visibility and accuracy of the Products pipeline, and help shape strategic opportunities.
The role serves as the primary GTM connection between the GE&C Product organization and the market, ensuring product capabilities are positioned effectively, opportunities are identified and qualified, and market and client feedback is incorporated into ongoing GTM priorities.
Key ResponsibilitiesProducts Go-to-Market- Lead GTM execution for the GE&C product portfolio in alignment with overall GE&C growth priorities.
- Translate product capabilities into clear market-facing value propositions, use cases and sales motions.
- Work with Product leadership to understand product capabilities, roadmap priorities, differentiators and target markets.
- Partner with industry and sales teams to identify target accounts, buyers and opportunities for GE&C products.
- Support development and ongoing refinement of product-related sales enablement materials, presentations, use cases, proof points and other GTM assets.
- Drive awareness and adoption of GE&C products across relevant sales and industry teams.
Opportunity Intake & Qualification- Serve as the primary GTM point of contact for product-related opportunity intake.
- Manage product opportunities through the common GE&C intake and review process.
- Work with Sales, Product and Solution teams to understand client needs, opportunity context, product fit and required support.
- Help determine whether opportunities align to existing product offerings and established sales motions or require additional strategic shaping.
- Ensure appropriate GE&C resources are engaged based on the opportunity and required level of support.
- Maintain clear ownership and follow-up from initial intake through transition into the appropriate pursuit process.
Pipeline Management- Own the ongoing accuracy and maintenance of product-related opportunities within the GE&C pipeline.
- Maintain visibility into product pipeline value, stage, status, product alignment, next actions and key dependencies.
- Work with opportunity owners to identify and resolve missing, stale or inconsistent pipeline information.
- Provide regular Products pipeline updates, insights and reporting to GE&C leadership.
- Identify trends across the pipeline, including product demand, market opportunities, pipeline gaps and areas requiring GTM action.
- Support pipeline and forecast reviews with accurate and actionable Products information.
Opportunity & Pursuit Shaping- Engage early in qualified product opportunities to help shape the opportunity and determine the appropriate GTM and pursuit approach.
- Connect Sales with the appropriate Product, Solutioning, Industry and other GE&C resources.
- Help articulate the client problem, business outcomes, relevant product capabilities and differentiated GE&C value proposition.
- Support strategic opportunities through early-stage shaping and transition them into the appropriate pursuit and proposal support process.
- Maintain continuity between the initial opportunity, GTM strategy and downstream pursuit execution.
Product & Market Alignment- Serve as a consistent feedback loop between Product teams and the market.
- Capture insights from client conversations, sellers, pursuits and pipeline activity to inform GTM and product priorities.
- Identify recurring client requirements, capability gaps, competitive considerations and emerging market needs.
- Partner with Product leadership to improve product positioning, market readiness and sales enablement based on market feedback.
- Help ensure new and evolving product capabilities are incorporated into the broader GE&C GTM motion.
Qualifications- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 5+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 5+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
- Excellent written, verbal and executive-level communication skills.
- Ability to operate effectively across a matrixed global organization and influence stakeholders without direct authority.
- Comfortable working in an evolving environment and helping establish new processes, roles and ways of working.
Success MeasuresSuccess in this role will be measured by the ability to:
- Establish clear and consistent GTM ownership for the GE&C Products portfolio.
- Build and maintain a qualified, accurate and actionable Products pipeline.
- Improve visibility into product-related opportunities, pipeline progression and required actions.
- Increase adoption and utilization of GE&C products across sales and industry teams.
- Improve the quality and consistency of product opportunity intake and qualification.
- Accelerate engagement of the appropriate Product, Solutioning and GTM resources on qualified opportunities.
- Increase qualified pipeline and progression of product-related opportunities.
- Create an effective feedback loop between market demand, pipeline activity and Product priorities.
- Apply a consistent GE&C GTM operating model across Products while partnering with the broader GTM organization.
Min/Required Qualifications- 10+ years of experience in go-to-market, sales, business development, product strategy, consulting or related roles within technology or professional services.
- 10+ years of demonstrated experience working across Product, Sales and Solution teams to develop and progress market opportunities.
- 5+ years of strong understanding of enterprise technology and digital solutions; experience in digital experience, commerce, customer experience, platforms, data/AI or related areas is preferred.
- 10+ years of experience managing or supporting opportunity intake, qualification, pipeline management and sales forecasting.
- 5+ years of demonstrated ability to translate technical or product capabilities into clear client value propositions and business outcomes.
- 5+ years of experience developing and executing GTM strategies, sales motions and enablement activities.
- 5+ years of strong commercial judgment with the ability to assess opportunity fit, prioritize resources and identify actions required to progress opportunities.
- 5+ years of strong analytical and organizational skills with disciplined attention to pipeline accuracy, follow-up and execution.
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