PubMatic

Senior Manager, Product Marketing - Commerce Media, Data Partnerships & Curation

PubMatic$175K — $200K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing within the ad tech field
  • Deep understanding of retail media, commerce advertising, and data partnerships
  • Experience with the programmatic advertising ecosystem, including SSPs, DSPs, and DMPs
  • Proven track record in leading product launches and go-to-market strategies
  • Ability to synthesize market trends and competitive intelligence into actionable insights
  • Strong communication skills to distill complex ideas into clear narratives

Responsibilities

  • Own the go-to-market strategy for Commerce Media offerings
  • Define and communicate PubMatic's data partnerships positioning
  • Evangelize and develop narratives around Curation as a performance-driven approach
  • Build and execute effective launch processes for new capabilities
  • Enable sales teams to convey the value and applications of Commerce Media and Data capabilities
  • Contribute to product roadmap by providing market and competitive intelligence
  • Collaborate with marketing on content strategies to drive authority and adoption

Benefits

  • Paid leave programs and holidays
  • Healthcare, dental, and vision insurance
  • Disability and life insurance
  • Commuter benefits
  • Physical and financial wellness programs
  • Unlimited DTO in the U.S., encouraged to take time off
  • Reimbursement for mobile costs and fully stocked pantries
Full Job Description
About The RoleWe're hiring a Senior Manager of Product Marketing - Commerce Media, Data Partnerships & Curation - to join our marketing team at PubMatic's headquarters in New York City. This is a strategic, builder-oriented role at the center of some of the most exciting and rapidly growing capabilities in programmatic advertising.

You'll own go-to-market strategy and execution across three interconnected and fast-growing areas: Commerce Media (retail media and shoppable formats), Data Partnerships (the ecosystem of data providers and signal integrations that power performance), and Curation (PubMatic's differentiated approach to curated supply and audience-driven deal activation). Together, these areas represent a significant and growing share of PubMatic's strategic roadmap, and a massive opportunity to build category-defining narratives.

You'll balance inbound work (bringing buyer, partner, and market intelligence back to product) with outbound execution (positioning, launch, enablement, and content) to ensure PubMatic's capabilities in these areas are understood, valued, and adopted by the right audiences.

This role is based in Redwood City, California.

What You'll Do
  • Commerce Media GTM: Build and own the go-to-market strategy for PubMatic's Commerce Media offerings, translating retailer relationships, shoppable inventory, and closed-loop measurement capabilities into compelling narratives for both buy-side and sell-side audiences.
  • Data Partnerships Positioning: Define how PubMatic tells its data partnerships story, helping buyers and partners understand the depth and quality of signal integrations available across the platform, from pre-bid enrichment to audience activation.
  • Curation Category Leadership: Evangelize PubMatic's Curation capabilities as a differentiated, performance-driven approach to supply, building the category narrative, partner-facing enablement, and demand-side proof points that make Curation a go-to solution for sophisticated buyers.
  • Launch Excellence: Build and execute repeatable launch processes for new capabilities, integrations, and partner announcements across all three areas, ensuring launches are timed, positioned, and enabled to drive adoption.
  • Sales Confidence: Enable sales and partner success teams to confidently position Commerce Media, Data, and Curation capabilities, not just what they are, but how they unlock value for specific buyers and publisher use cases.
  • Product + Market Fit: Bring partner, buyer, and competitive intelligence back to product, shaping roadmap priorities and ensuring PubMatic's offerings evolve in line with market demand.
  • Demand Acceleration: Work with marketing to develop content and thought leadership strategies that build PubMatic's authority in Commerce Media and Curation, and fuel adoption among targeted buyer and data partner segments.

Outcomes That Define SuccessYou'll Be Measured By Your Ability To
  • Establish a clear, differentiated narrative for PubMatic's Curation, Commerce Media, and Data Partnerships capabilities, one that resonates with buyers, partners, and the broader market.
  • Build sales and partner confidence in positioning and pitching these capabilities across key accounts and new segments.
  • Serve as PubMatic's internal expert on Commerce Media and Curation market dynamics, feeding intelligence into product roadmap and commercial strategy.
  • Drive measurable growth in adoption, partner engagement, and new deal activity across the three capability areas.
  • Establish a repeatable, high-quality launch process for data partnership announcements and Curation product updates.

Who You Are
  • Commerce Media & Data Fluency: Solid understanding of the retail media and commerce advertising landscape, data partnerships, ecosystems, and/or programmatic curation, and how they intersect to drive performance for buyers and publishers.
  • Ad Tech Foundation: Deep familiarity with the programmatic stack, SSPs, DSPs, DMPs, and data marketplaces, and how signal quality, supply curation, and audience activation drive outcomes.
  • Scrappy Execution: Proven ability to move quickly, test and learn, and deliver in environments with high expectations and finite resources.
  • Launch Leadership: Comfort running small to mid-size launches and partner announcements with autonomy, from positioning and messaging through enablement and content.
  • Sales-Led GTM Expertise: Familiarity with sales-driven motions and partner-facing go-to-market, and how to enable cross-sell and upsell in complex, multi-stakeholder accounts.
  • Market Intelligence: Ability to synthesize competitive dynamics, partner feedback, and buyer trends into clear, actionable insights for product and commercial teams.
  • Communication Skills: Ability to distill technical complexity, data integrations, supply path dynamics, curation mechanics, into simple, compelling stories for commercial and external audiences.

Additional InformationReturn to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days "in office" and 2 days "working remotely") that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Compensation Disclosure

In accordance with applicable law, the below salary range provided is PubMatic's reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package.

Total Compensation Range

$175,000-$200,000 USD

About PubMatic

PubMatic is a digital advertising technology company that provides a platform to publishers which includes real-time bidding (RTB), header bidding, and other monetization solutions. The company was founded in 2006 and is headquartered in Redwood City, California. PubMatic's platform enables publishers to monetize their digital content across various devices and formats, including mobile, video, and display. The company has offices in North America, Europe, and Asia-Pacific. PubMatic has received several awards for its technology and innovation, including being named a Deloitte Technology Fast 500 company in 2013 and 2014.
Learn more about PubMatic
Size
1,200 employees
Market Cap
$647.7 million
Industry
Founded
2006
Revenue
$148.7 million
NASDAQ

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