6-8 years in product marketing or related commercial marketing role, preferably in a multi-service-line environment
Experience in developing creative briefs and collaborating with creative teams
Strong cross-functional collaboration skills with various departments
Comfortable analyzing commercial data for marketing strategy
Experience in healthcare, dental, or consumer-access-sensitive industries is a plus
Responsibilities
Own market intelligence, strategy, and go-to-market initiatives for service lines
Manage promotions and campaigns from planning to execution and performance tracking
Collaborate with Revenue Management to analyze service-line performance and prioritize marketing investments
Ensure product messaging accuracy by partnering with clinical stakeholders
Work with Legal and Compliance to meet regulatory and brand standards
Drive consistent messaging across various channels with partners
Support the Hub & Spoke go-to-market launch according to senior strategy
Build and maintain market intelligence in collaboration with the Insights team
Benefits
Generous paid time off
Health, dental, and vision insurance
401(k) savings plan with company match
Annual bonus opportunity
Comprehensive benefits package
Full Job Description
Role summary
Owns product marketing for Aspen Dental across its service lines, General Dentistry, Emergency, and Tooth Replacement, spanning market intelligence, campaign, promotions and go-to-market (GTM). This role is expected to move Aspen product marketing beyond execution, using commercial data and market intelligence to actively shape service-line strategy alongside Brand and Sales.
Key responsibilities
Own market intelligence, strategy, and GTM for launches/initiatives across Aspen's service lines
Manage promotions and campaigns end-to-end, from planning through execution and performance tracking
Partner with Revenue Management on an ongoing basis to understand service-line performance from a commercial point of view - utilization, opportunity sizing, P&L contribution - and use that data to prioritize where PMM invests time and budget
Partner with clinical stakeholders on product messaging accuracy, and track clinical developments, product enhancements, and innovations relevant to service-line positioning
Partner with Legal and Compliance as a standing part of the role, ensuring messaging, claims, and promotional content meet regulatory and brand-risk standards
Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media
Support the Hub & Spoke GTM launch, executing against strategy set by the Sr. Director
Build and maintain market intelligence for Aspen's service lines, partnering with the broader Insights team, where useful
Qualifications
6-8 years in product marketing or a closely related commercial marketing function, ideally with exposure to a multi-service-line or multi-location business
Experience developing creative briefs and partnering with creative teams to bring campaigns to life
Strong cross-functional collaboration skills - this role works regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management
Comfort working with commercial/revenue data (utilization, P&L, opportunity sizing) as an input to marketing strategy, not just campaign performance metrics
Healthcare, dental, or consumer-access-sensitive industry experience a plus
Annual Salary Range: $130,000-$155,000 plus 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
About Aspen Dental Management Inc
Aspen Dental Management Inc is a dental support organization that provides business services to independently owned and operated dental practices in the United States. The company's services include marketing, human resources, accounting, and information technology. Aspen Dental Management's affiliated practices offer a range of dental services, including general dentistry, orthodontics, and oral surgery. The company was founded in 1998 and is headquartered in East Syracuse, New York.
