We are seeking a performance marketing expert who has deep expertise in using full funnel approaches across key marketing channels to scale acquisition. You will report to the VP Marketing, and will have serious exposure to the executive team.
You'll combine hands-on campaign management with building the systems using AI tools that help the team make better decisions, test faster and scale what works. Google and Meta will be your primary platforms, including Google Search and Shopping. Across other channels such as CTV, TV, Direct Mail etc., you'll work with internal teams and external resources, including agencies and contractors, to align plans, coordinate execution and evaluate performance against shared business goals.
You'll partner with Creative, Lifecycle, Ecommerce, Analytics and Engineering across the customer journey, from discovery and sampling through rug purchase. You'll connect channel decisions to channel CACs, business revenue and customer growth, with profitability and contribution margin guiding how we scale.
What you'll own- Drive revenue and new-customer growth while improving channel CACs. Own Google and Meta campaign strategy and daily execution, including campaign setup, budget pacing, optimization and performance reporting.
- Build and maintain repeatable systems for campaign management, performance monitoring, creative testing and measurement. Use AI, existing tools, APIs and lightweight code to improve decision quality and scale effective execution.
- Partner with Creative and external creative resources to turn customer insights and channel results into clear briefs, compelling concepts and a steady testing pipeline.
- Run experiments with clear hypotheses, primary metrics and decision rules. Work with Analytics to distinguish platform attribution from incremental impact, and connect sample acquisition to downstream rug orders, revenue and customer economics.
- Coordinate other channels with internal owners, agencies and contractors. Set clear briefs, deliverables and performance expectations.
- Build reliable workflows with clear data inputs, quality checks, monitoring and recovery paths.
- Prioritize systems and automation by their effect on business performance and the team's ability to scale. Document what works, improve it through use and bring in Engineering when deeper integration or production support is needed.
What you bring- A track record of growing revenue and acquiring customers efficiently for an ecommerce or consumer business. You can explain how your decisions affected channel CACs, customer growth and profitability, and distinguish your contribution from other factors.
- Hands-on depth in Google and Meta, including Google Search or Shopping. You understand campaign structure, feed optimization, bidding, budgets, conversion signals and the creative factors that influence performance.
- Strong analytical judgment. You can investigate campaign and cohort data, work with SQL or comparable analytical tools, and assess conversion lag, data quality and attribution limitations.
- Strong collaboration and written communication. You can brief internal partners, agencies and contractors, set clear expectations, assess their work and translate business problems into actionable plans.
- Practical systems thinking. You can map a workflow's inputs, decisions, actions and failure cases, and choose whether to configure a tool, connect existing systems or build something lightweight.
- Hands-on experience building AI-assisted workflows or lightweight tools. You can take a recurring marketing problem from prototype to regular team use, test its outputs and diagnose or repair it when it fails.
- Ownership and prioritization. You use business outcomes to balance campaign execution, testing and systems development, and focus the team's effort on work that can improve growth and efficiency.
Nice to haves- Experience with high-consideration purchases, home or design categories, sampling journeys, trade customers or an omnichannel business.
- Experience with landing-page experimentation, lifecycle marketing or CRM integrations.
- Experience deploying lightweight tools or workflows that teammates use, with documentation, monitoring and a record of improvements.
