About CookinCookin (a CookUnity company) is revolutionizing the food industry by empowering food entrepreneurs to sell their creations online. We democratize access to tools that were previously only available to established restaurants, creating opportunities for culinary talent everywhere.
The OpportunityWe are building
Off Menu, the next evolution of Cookin, and are looking for a highly entrepreneurial leader to operate as its GM and founder inside CookUnity.
This is not a traditional product role. It combines general management, product building, teaming with sales, and customer leadership in pursuit of product-market fit. You will own the business journey from an ambiguous problem to a product and business that restaurants adopt, pay for, and continue using.
Working with a small pod of 1-2 engineers, an experienced salesperson, and an operations teammate, you will have the autonomy to build from the ground up with the backing of a late-stage, rapidly growing, and established company.
Key Responsibilities- Build the business from 01: Lead Off Menu from customer discovery and prototype through launch, iteration, and meaningful commercial adoption.
- Own product and go-to-market: Define the target customer, value proposition, positioning, pricing, messaging, distribution, and product roadmap.
- Win the first customers: Work directly with restaurants and our sales person to pitch the product, handle objections, close early partners, and refine the product proposition based on what you learn.
- Own business performance: Drive revenue, GMV, CAC, activation, retention, payback, contribution margin, unit economics, and overall P6L outcomes.
- Build hands-on: Conduct your own research, interrogate data, create prototypes with AI tools, write requirements, and work directly with engineers.
- Manage marketplace dynamics: Balance supply, demand, product experience, operations, and economics across a multi-sided business.
- Create clarity from ambiguity: Establish priorities and move quickly without an existing playbook.
- Lead with visibility: Communicate strategy, progress, risks, and results clearly to senior Cookin leadership.
Required Qualifications- Demonstrated ownership of taking a product or business from zero to meaningful commercial adoption in a real market.
- Direct experience acquiring first customers of something you helped build.
- Experience owning both product and go-to-market decisions, including customer segmentation, positioning, distribution, and retention.
- Strong commercial fluency across revenue, GMV, CAC, LTV, payback, contribution margin, and unit economics.
- Founder, founding product leader/GM, or high-agency early employee who helped build and scale a business or internal venture without an established playbook.
- Experience building or selling for B2B customers, SMBs, merchants, creators, or independent operators.
- Highly hands-on approach to customer research, data analysis, prototyping, requirements, and execution.
- Practical AI fluency and experience using AI to prototype, analyze data, automate workflows, or accelerate development.
- Strong technical judgment and ability to work directly with engineers.
- Excellent executive communication, high agency, and comfort with ambiguity.
Preferred Qualifications- Experience in restaurants, hospitality, food tech, e-commerce, or local commerce
- Experience selling or building for restaurant operators
- Experience with multi-sided marketplaces and merchant acquisition
- Experience launching AI-enabled products
What Sets You Apart- You think about product and distribution at the same time.
- You have heard "no" from customers, changed the proposition, and gone back out to sell again.
- You can point to concrete commercial outcomes from something you personally built.
- You thrive on tiny teams, limited resources, and problems without a clear owner.
- You want to build a meaningful business, not simply ship a good product.
What We Offer- The autonomy and breadth of a founder type role with the backing of CookUnity
- Direct visibility and impact at the executive level
- The opportunity to build a new business from the ground up
- A small, fast-moving team where your work will have immediate impact
- A mission-driven environment focused on helping food entrepreneurs thrive
Benefits Health Insurance coverage (Canada Life)
Flexible Paid Time Off
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave.
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account monthly.
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
Wellness perks: fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
CompensationAll final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Pay Range for this position
$150,000-$175,000 CAD
If you9re interested in this role, please submit your application, and if we think you might be a fit, we9ll get in touch with you.
Thank you for your time! 
