7+ years of hands-on digital paid media experience, ideally in an agency or fast-paced environment.
Demonstrated success in building strategic relationships with senior-level clients.
Proven experience managing multimillion-dollar digital media budgets focused on performance and ROI.
Deep knowledge of platforms like Google Ads, Meta Ads, DSPs, and business intelligence tools such as Looker.
Strong analytical skills with experience in attribution models and performance analysis.
Exceptional presentation and communication skills, capable of simplifying complex data for executives.
Experience with AI tools to enhance campaign performance is a plus.
Responsibilities
Develop and refine digital media strategies across multiple clients and industries.
Own channel performance outcomes, identifying opportunities for improvement.
Use data and insights to inform optimization plans and future media strategies.
Provide strategic oversight of campaign planning, budget allocation, and measurement.
Manage significant digital media budgets, making data-informed performance recommendations.
Serve as a strategic media advisor to senior client stakeholders.
Lead presentations and discussions on campaign performance and future opportunities.
Benefits
Health, dental, and vision insurance
Annual performance bonus
Paid time off
Company holidays
Flexible work schedule
401(k)
Full Job Description
About the Role
We are seeking an experienced and strategic Senior Manager, Paid Media to drive strong client performance through the strategy, execution, and optimization of digital media campaigns across Paid Search, Paid Social, and Programmatic channels, including CTV, OLV, Display, Native, Audio, and more.
This senior individual contributor will own digital media strategy and performance across key accounts and serve as a trusted strategic advisor to C-suite and VP-level clients. The ideal candidate combines deep expertise across digital media channels with strong analytical, communication, and problem-solving skills. They can translate complex performance data into strategic business recommendations and independently drive measurable client outcomes. Key Responsibilities Digital Media Strategy & Execution
Develop, implement, and continuously refine digital media strategies across multiple clients, accounts, and industries.
Own channel performance outcomes, including ROAS, CPA, CTR, CVR, and other client-specific KPIs, identifying opportunities for continuous improvement.
Use performance data, audience insights, competitive context, and market trends to inform optimization plans, testing strategies, and future media planning.
Provide hands-on strategic oversight of campaign planning, budget allocation, channel mix, forecasting, and measurement across Paid Search, Paid Social, and Programmatic.
Manage and optimize significant digital media budgets, making data-informed recommendations to improve performance and return on investment.
Senior Client Advisory & Communication
Serve as a strategic media advisor to senior client stakeholders, including CMOs, VPs of Marketing, and other executive decision-makers.
Build and maintain trusted client relationships through proactive communication, business-focused reporting, and actionable strategic recommendations.
Lead client presentations and executive-level discussions on campaign performance, media strategy, testing plans, and future opportunities.
Translate channel-level metrics into business KPIs and clearly communicate campaign performance, trade-offs, and ROI.
Anticipate client needs and identify opportunities to improve campaign outcomes, measurement, and media effectiveness.
Cross-Functional Collaboration & Expertise
Partner with Sales and Client Service teams to align media recommendations with client objectives and account priorities.
Collaborate with Analytics, Creative, Paid Social, and Account Services on campaign strategy, measurement, creative testing, and performance improvements.
Serve as a subject-matter expert on digital media platforms, industry developments, and emerging performance marketing practices.
Identify practical ways to apply AI tools and new technologies to improve campaign effectiveness, analysis, and workflow efficiency.
Share media insights, effective practices, and technical knowledge with colleagues when useful, without formal responsibility for managing or evaluating team members.
Qualifications
7+ years of hands-on digital paid media experience, ideally in an agency or similarly fast-paced environment.
Demonstrated success building and maintaining strategic relationships with senior-level clients.
Proven experience managing multimillion-dollar digital media budgets with a focus on performance and ROI.
Deep knowledge of platforms such as Google Ads, Meta Ads, DSPs, SSPs, and business intelligence tools such as Looker.
Strong analytical skills and experience with attribution models, forecasting, measurement, and performance analysis.
Exceptional presentation, communication, and storytelling skills, including the ability to make complex data understandable to executive audiences.
Experience using AI tools to improve campaign performance, analysis, or workflow efficiency is a plus.
Ability to independently prioritize complex work, make data-informed decisions, and manage multiple accounts and deadlines.
Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM-6:30 PM ET.
Ability to manage multiple projects concurrently and meet deadlines.
Skilled at receiving and providing direct feedback.
Collaborative mindset and strong teamwork skills.
Entrepreneurial, adaptable, and eager to learn.
Curious, research-minded, and data-informed.
Able to investigate possible solutions and apply them.
Creative confidence and proactive communication.
A sense of humor and a love of online culture.
Thrives in a start-up culture.
Benefits
Competitive salary
Health, dental, and vision insurance
Annual performance bonus
Paid time off
Company holidays
Flexible work schedule
401(k)
About The COOL Company
Advertising, Connected and Powered by AI
The COOL Company brings together the core tenants that power modern omnichannel advertising—creative generation, media activation, and measurement and performance optimization into one unified ecosystem.
Instead of stitching together point solutions, our customers operate from a single AI-powered platform built for speed, clarity, and performance across channels.
Years of strategic acquisitions and continuous innovation has brought proven global technology under one roof, eliminating the fragmentation that holds advertising back.
For our customers, that means one trusted partner and a clear path from impression to impact.
