AppsFlyer is a mobile marketing analytics and attribution platform that helps app developers and marketers measure and optimize their user acquisition campaigns. The company was founded in 2011 by Oren Kaniel and Reshef Mann, and is headquartered in Herzliya, Israel. AppsFlyer's platform provides real-time data and insights on app installs, in-app events, and user engagement, and integrates with over 7,000 ad networks and media sources. The company has raised over $300 million in funding and is valued at $2 billion as of November 2021.