About the Role: The Senior Marketing Manager is responsible for leading marketing strategies that drive traffic, sales, and profitability across Subway's Non-Traditional restaurant portfolio and priority local markets. This role oversees integrated marketing planning, budget management, agency relationships, and a team of Marketing Managers while partnering with senior leadership and key business stakeholders.
Responsibilities include but are not limited to: - Non-Traditional Marketing: Develop and execute marketing strategies across key partners, including Walmart, Love's, Pilot, Circle K, universities, and military installations.
- Local Marketing: Lead localized marketing strategies in priority markets, leveraging consumer insights, competitive performance, and sales trends to identify growth opportunities.
- Budget Management: Oversee multimillion dollar marketing budgets, ensuring investments drive measurable business results and franchisee profitability.
- Cross Functional Leadership: Collaborate with Finance, Analytics, Operations, Business Development, and senior executives to align marketing initiatives with business priorities.
- Team Leadership: Manage and develop Marketing Managers, providing strategic direction, coaching, and accountability
Qualifications: - Bachelor's Degree in Business, Marketing, Commerce, Communications, Advertising, or related field. Masters preferred.
- 6-8 years of marketing experience, preferably in QSR, retail, or franchising organizations.
- Experience leading integrated marketing strategies, managing agencies, and overseeing significant budgets
- Strong analytical, financial, communication, and stakeholder management skills.
- Ability to project manage, multi-task, and remain positive/flexible in a fast paced environment.
What do we Offer? - Insurance Plans (Medical/Dental/Vision/Life)
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
Job Details - Employment Indicator: Regular
