Senior Manager, Lifecycle & Digital MarketingReports to: CMO
Location: Irvine, CA
About the Role:Arbonne is seeking a strategic and growth-minded Senior Manager, Lifecycle & Digital Marketing to lead and scale our global CRM and lifecycle marketing function. This role will shape how we engage, support, and retain our community through personalized, data-driven strategy and thoughtful, scalable marketing automation.
You will own lifecycle strategy, Salesforce Marketing Cloud governance, and cross-channel journey optimization while influencing digital experience improvements across site, SEO, and conversion touchpoints. Reporting to the CMO, this leader will manage a team and serve as the strategic owner of our CRM ecosystem, driving retention, revenue growth, and digital excellence across the organization.
Responsibilities:What you'll be doing:Customer Lifecycle Strategy- Own and evolve the global lifecycle marketing strategy across acquisition, new Customer and Consultant onboarding, activation, engagement, retention, and reactivation to support long-term growth and loyalty.
- Build scalable segmentation and personalization frameworks that strengthen relationships and increase customer lifetime value.
- Define lifecycle roadmaps aligned to enterprise growth priorities and integrated campaign plans.
- Advance customer lifecycle marketing from campaign execution to a strategic growth driver that strengthens long-term loyalty and business performance.
Salesforce Marketing Cloud Ownership- Serve as business owner of Salesforce Marketing Cloud, ensuring optimal use of Journey Builder, Automation Studio, segmentation, and personalization capabilities.
- Define and manage the CRM platform roadmap, governance standards, integrations, and testing frameworks.
- Oversee deliverability best practices and automation efficiency across global markets to ensure consistency, performance, and scalability.
- Partner with technical and data teams to maintain platform health, data integrity, and innovation within the CRM ecosystem.
Digital Experience & Performance Influence- Leverage CRM, behavioral, and GA4 insights to inform site experience, landing page optimization, and digital merchandising strategies.
- Apply SEO fundamentals and conversion rate optimization principles to strengthen lifecycle entry points and improve overall digital performance.
- Identify testing and personalization opportunities that connect CRM segmentation with onsite digital experience.
- Partner cross-functionally to enhance the digital journey at every stage of the customer lifecycle.
Analytics & Optimization- Utilize Google Analytics (GA4) and CRM data to analyze customer behavior, conversion paths, and lifecycle performance.
- Establish testing frameworks across lifecycle and digital touchpoints to drive continuous improvement.
- Define and track KPIs including engagement, retention, LTV, conversion, and revenue contribution.
- Deliver clear, actionable insights and growth recommendations to senior leadership.
Candidate Requirements:- 8+ years of experience in lifecycle marketing, CRM, or digital roles with increasing strategic scope.
- 3+ years of experience leading teams and driving cross-functional alignment.
- Deep expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, segmentation, and personalization best practices.
- Hands-on experience using Google Analytics (GA4) to analyze web and lifecycle performance.
- Strong understanding of customer lifecycle strategy, retention marketing, and personalization frameworks.
- Working knowledge of SEO fundamentals and conversion rate optimization best practices.
- Experience in direct sales, network marketing, or relationship-based business models a plus.
- Strong analytical and strategic thinking skills, with the ability to communicate clearly at an executive level.
- Bachelor's degree in Marketing, Business, or a related field.
Why Join Us:- Innovative Environment: Be part of a forward-thinking company that values innovation and continuous improvement.
- Career Growth: Opportunities for professional development and career advancement.
- Inclusive Culture: Work in a diverse and inclusive environment where every team member is valued.
Apply Online:https://www.arbonne.com/us/en/
