8+ years in go-to-market strategy, growth, or related roles
Experience in B2C business with high-volume customer acquisition
Proven track record in leading product launches from strategy to execution
Strong knowledge of growth marketing and sales conversion
Exceptional analytical and problem-solving skills
Excellent written and verbal communication skills
Bachelor's degree or equivalent experience
Responsibilities
Define go-to-market strategy for new products and growth initiatives
Translate strategy into clear objectives and measurable success
Develop repeatable planning and governance practices for launches
Lead cross-functional teams from strategy through launch
Establish metrics to measure launch readiness and success
Frame complex issues to enable timely executive decisions
Track performance against business goals and metrics
Benefits
Hybrid work model with 4 days in office
Occasional travel (less than 25%)
Opportunity to lead high-impact initiatives
Collaborative cross-functional environment
Focus on measurable business outcomes
Full Job Description
Job Description
Summary:
The Senior Manager, GTM Strategy, Planning & Execution leads the strategy and integrated execution of ADT's most important go-to-market moments, including new product launches, feature introductions, and other growth initiatives.
This leader connects Product, Marketing, Sales, Finance, Pricing, Technology, Operations and other teams around a clear strategy, integrated plan, and measurable outcomes. The role requires the ability to move seamlessly between strategy and execution: structuring complex problems, making clear choices, aligning senior stakeholders, and driving the organization from idea through in-market performance.
Duties and Responsibilities:
Set GTM strategy: Define the go-to-market strategy for new products, features, offers, and other priority growth initiatives; identify audiences and tying them to products and offers.
Build the integrated plan: Translate strategy into clear objectives, workstreams, milestones, owners, dependencies, and measures of success.
Build GTM discipline and connect the enterprise: Develop repeatable planning, governance, measurement, and post-launch practices that increase the speed and effectiveness of future launches. Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around one integrated plan.
Drive execution: Methodically lead cross-functional teams on a regular cadence from strategy through launch, ensuring teams remain aligned, dependencies are resolved, and commitments are delivered.
Ensure launch readiness: Establish the qualitative & quantitative heuristics that we will use to measure health of any given GTM launch plan.
Drive decisions: Bring structure to complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.
Manage to outcomes: Establish clear success measures upfront and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.
Set scalable foundation: translate learnings into scalable & repeatable playbook for subsequent GTM moments that matter.
Skills and Competencies:
Strategic & Analytical Thinking: Exceptional ability to structure complex problems, synthesize data and insights, and translate them into clear strategic choices.
Commercial Acumen: Strong understanding of B2C growth, customer acquisition, performance marketing, sales conversion, and unit economics.
GTM Leadership: Deep understanding of how Product, Marketing, Sales, Pricing, Technology, Finance, and Operations come together to bring products to market.
Cross-Functional Leadership: Proven ability to align and mobilize teams across functions without relying on direct authority.
Execution Excellence: Ability to translate strategy into action and manage multiple interconnected workstreams with speed and rigor.
Executive Communication: Strong written and verbal communication with the ability to simplify complexity and influence senior leaders.
Outcome Orientation: Strong bias toward measurable business impact, ownership, and continuous improvement.
Minimum Qualifications:
8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
Significant experience in a B2C business, ideally with high-volume customer acquisition and sales.
Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
Proven track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
Strong analytical and problem-solving skills, with demonstrated ability to turn data and ambiguity into clear recommendations and action.
Exceptional written, verbal, and executive-level presentation skills.
Bachelor's degree or equivalent experience.
Preferred Qualifications:
Experience in management consulting, corporate strategy, or a similarly rigorous strategy and problem-solving environment.
Experience in a consumer subscription, home services, telecommunications, technology, or other high-velocity B2C business.
Experience working across both digital and assisted-sales journeys.
Strong understanding of acquisition economics and performance measures such as customer acquisition cost, cost per sale/install, conversion, revenue, and customer value.
MBA or other relevant advanced degree.
Location:
Hybrid/4 days in office (Continually=67-100% of the workday)
Travel:
Occasionally, less than 25%
About ADT Inc.
ADT Inc. is a provider of security and automation solutions for homes and businesses in the United States and Canada. The company offers a range of products and services, including home security systems, home automation systems, and commercial security systems. ADT Inc. was founded in 1874 and is headquartered in Boca Raton, Florida.
