Walgreens

Senior Manager, Enterprise Media Strategy & Planning

Walgreens$110K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree with 4+ years or High School/GED with 7+ years in media planning and strategy
  • Experience in integrated media planning across traditional and digital channels
  • Team leadership and project management skills
  • Budget creation and management experience
  • Knowledge of Marketing Mix Modeling and Multi-Touch Attribution
  • Ability to collaborate with diverse stakeholders to meet marketing goals
  • Problem-solving skills with an entrepreneurial mindset
  • Experience interacting with executives

Responsibilities

  • Collaborate on developing media strategies that align with Walgreens' business goals
  • Lead annual media planning, integrating audience targeting and financial planning
  • Manage channel investment and partnership strategies, including major media buys
  • Guide the execution of enterprise strategies within individual campaigns
  • Implement scenario planning and tracking for media expenditures
  • Oversee paid media for Upfront video plans
  • Establish frameworks for evaluating external media partnerships
  • Lead the development of diverse investment and multicultural planning strategies
  • Mentor and develop direct-reports, fostering a diverse workplace

Benefits

  • Comprehensive health coverage
  • 401(k) with company match
  • Paid time off and holiday benefits
  • Employee discount programs
  • Continuous learning and development opportunities
Full Job Description
Job Description

Job Summary:
The Senior Manager, Media Strategy & Planning partners with Marketing Leadership, agency partners, and cross-functional stakeholders to develop and execute enterprise media strategies that align business objectives, customer priorities, and full-funnel marketing goals. This role leads channel investment planning, media calendar management, scenario planning, and performance optimization across the portfolio. The position is responsible for translating strategic priorities into investment plans, ensuring channel strategies work together to drive business outcomes, and connecting campaign execution to broader enterprise media objectives. Reporting to the Senior Director, this role serves as a key media leader and liaison across Marketing, Finance, Analytics, and agency teams to maximize media effectiveness, operational excellence, and return on investment. #LI-NL1

This role is based in our Deerfield, IL office and is on-site four days a week.

Key Focus:
  • Partner with Marketing Leadership, agency partners, and cross-functional stakeholders to develop and execute enterprise media strategies and planning frameworks across Walgreens' portfolio.
  • Lead annual media planning efforts, aligning audience segmentation strategies, channel mix recommendations, flighting plans, and investment approaches to support business objectives and full-funnel marketing goals.
  • Develop channel investment recommendations and partnership strategies, including major media investments such as Video Upfront opportunities, while partnering with Media Activation teams on execution.
  • Lead media calendar management, investment allocation, and scenario planning to optimize performance and respond to evolving business priorities.
  • Ensure enterprise media strategies, standards, and best practices are consistently applied across campaigns, driving alignment and connectivity across media initiatives.
  • Track, manage, and report planned media investments across the portfolio, ensuring accuracy, visibility, and effective stewardship of media budgets.
  • Oversee paid media planning for enterprise Upfront video investments and associated partnership opportunities.
  • Partner with Analytics, Marketing Science, and agency teams to leverage measurement frameworks, Marketing Mix Modeling, and performance insights to optimize media effectiveness and ROI.
  • Identify and evaluate external media partnerships, developing frameworks and scorecards that assess business impact, innovation opportunities, and future growth potential.
  • Lead development and implementation of diverse investment strategies and multicultural media planning approaches across enterprise campaigns.
  • Serve as a key connector across Marketing, Finance, Analytics, and agency teams, ensuring alignment between media investments, campaign execution, and business objectives.
  • Monitor industry trends, emerging media opportunities, and best practices to inform strategic recommendations and continuous improvement across the media portfolio.
Job Responsibilities:
  • Collaborates on development of enterprise media strategies and plans that span all areas of Walgreens business.
  • Leads Annual planning for the media discipline, aligning to core segmentation strategies, channel mixes, flighting plans and financial investment approaches to maximize business impact.
  • Leads channel investment and partnership strategy, driving major media investments like the Video Upfront as well as setting approaches across all channels (to be executed in partnership with Media Activation team)
  • Supports campaign media team to apply enterprise strategies and best practices within each campaign, elevating and connecting the media work.
  • Executes scenario planning and calendar/ plan changes (incremental investments, investment shifts, etc.) as well as ensures accurate tracking and reporting of planned media expenditures across the total plan.
  • Oversees paid media efforts for all Upfront video plans
  • Oversees implementation of data integration and processes to deliver Performance Analysis (i.e. Marketing Mix Modeling)
  • Identifies external partnerships and leads the creation and management of frameworks and scorecards that enable acceleration, business value/impact, and future looking opportunities.
  • Leads development of Diverse Investment strategy and Multicultural campaign planning process and ensures implementation across all campaigns across the Enterprise
  • Develops and mentors direct-reports through on-boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and motivation; ensures direct reports are appropriately staffed with required competencies; fosters a diverse and inclusive workplace.

External Basic Qualifications

  • Bachelors Degree and at least 4 years of experience in media planning and strategy OR High School/GED and at least 7 years of experience in media planning and strategy
  • Experience in all forms of Integrated media planning across traditional and digital mediums, driving optimized plans and business results.
  • Experience with team leadership and project management (planning, organizing and managing resources to bring about the successful completion of specific project goals and objectives).
  • Experience creating and managing a budget to plan as well as deploying scenarios and business cases to make optimizations and updates.
  • Experience working with Marketing Mix Modeling and or Multi touch attribution, via partners like Nielsen, Ipsos, etc.
  • Experience collaborating with marketing, creative, measurement and other internal and external resources to develop strategies that meet goals within budget and established timelines.
  • Experience problem solving complicated issues, demonstrating an entrepreneurial mindset, leading in ambiguous environments, influencing skillsets, learning agility and being cross functionally balanced.
  • Experience interacting at the executive level
  • At least 2 years of experience contributing to financial decisions in the workplace.
  • At least 2 years of direct leadership, indirect leadership and or cross functional team leadership.
  • Willing to travel up to or at least 10% of the time for business purposes (within state and out of state).


Preferred Qualifications

  • At least 8 years of experience in omni channel media planning, inclusive of traditional and digital channels
  • Experience working closely on paid media contribution projections and pacing
  • Experience in Retail, Pharmacy and Agency Media experience
  • Deep digital and omni experience is preferred

We will consider employment of qualified applicants with arrest and conviction records.

The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits

About Walgreens

Walgreens is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,689 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services, and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility, and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers, and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health centers and in-store convenient care clinics, with more than 700 locations throughout the country.

Walgreens Careers

Joining Walgreens means becoming part of a team dedicated to inspiring health and well-being across America. As a cornerstone of the community, Walgreens offers unparalleled job opportunities in the retail and healthcare sectors, making it an ideal place for professional growth and innovation. Work You’ll Do At Walgreens, every position contributes to our mission of delivering premier health solutions while ensuring a diverse and inclusive workplace that fosters growth. Our team members are at the forefront of transforming customer experiences through dedication and expertise. Lead with Innovation and Leadership Embrace the opportunity to lead at Walgreens, where we combine industry expertise with a culture of innovation. Our leadership is committed to nurturing a professional environment where ideas thrive and leadership skills are honed through comprehensive diversity training and leadership development programs. Engage in Meaningful Work Join a team that values hard work and creativity, where your skills will be enhanced through challenging projects and collaborative team efforts. Walgreens is not just about filling prescriptions—it's about offering solutions that promote healthier communities. Explore Career Opportunities Whether you're looking for an entry-level position or a more advanced professional role, Walgreens offers a range of career paths in dynamic business areas. From in-store roles to corporate support, our job opportunities are designed to fit a variety of skills and interests. Internship and Employment Benefits Start your career with a Walgreens internship and gain hands-on experience that paves the way for future employment. Our interns work on real projects that matter, gaining skills that are crucial for future success. Full-time team members enjoy a wealth of benefits, including comprehensive health coverage, retirement plans, and exclusive employee discounts. Invest in Your Career Growth Walgreens is committed to the career development of our employees. We provide resources and training that encourage continuous learning and career advancement. With support for certifications and networking opportunities, team members can expand their professional horizons and achieve their career goals. Stay Connected Join Our Team Discover the diverse range of hiring opportunities at Walgreens by exploring open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players ready to make a significant impact. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Walgreens. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Walgreens. At Walgreens, we are excited to see where your ambition takes you. Join us and be part of a team that is dedicated to shaping the future of health and wellness for everyone.
Learn more about Walgreens
Size
202,000 employees
Market Cap
$32.8 billion
Industry
Net Income
-$696 million
Founded
1901
5 Year Trend
+2.3%
Revenue
$141.5 billion
NASDAQ

Similar Jobs

More Jobs at Walgreens

  • Walgreens
    Pharmacy Manager
    $110K — $130K *
    Staten Island, NY 10314 (Richmond County)
    Pharmaceuticals & Biotech
    In-Person
  • Walgreens
    Pharmacy Manager
    $100K — $120K *
    Laramie, WY 82070 (Albany County)
    Pharmaceuticals & Biotech
    In-Person
  • Walgreens
    Pharmacy Manager
    $110K — $130K *
    East Saint Johnsbury, VT 05838 (Caledonia County)
    Pharmaceuticals & Biotech
    In-Person
  • Walgreens
    Pharmacy Manager
    $110K — $130K *
    New York, NY 10025 (New York County)
    Healthcare
    In-Person
  • Walgreens
    Pharmacy Manager
    $110K — $130K *
    Cheyenne, WY 82001 (Laramie County)
    Healthcare
    In-Person

More Media Jobs

Find similar Senior Manager, Enterprise Media Strategy & Planning jobs: