Capgemini

frog, Managing Consultant - Marketing Strategy & Transformation

Capgemini • $135K — $180K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-15 years of relevant experience in consulting or digital services
  • Expertise in marketing transformation and strategy execution
  • Ability to independently lead and deliver end-to-end engagements
  • Strong knowledge of marketing operating model design
  • Familiarity with MarTech platforms like Salesforce and Adobe
  • Consulting skills in structured problem solving and stakeholder management
  • Experience in managing and developing team members

Responsibilities

  • Contribute to marketing transformation projects by supporting defined workstreams
  • Design and implement marketing operating models and governance processes
  • Develop data-driven marketing strategies including segmentation and targeting
  • Translate client challenges into structured analyses and practical recommendations
  • Support MarTech strategy and AI-enabled marketing initiatives
  • Collaborate with cross-functional teams to ensure high-quality client deliverables

Benefits

  • Paid time off including vacation, holidays, and personal days
  • Comprehensive medical, dental, and vision coverage
  • Retirement savings plans like 401(k) or RRSP
  • Life and disability insurance
  • Employee assistance programs
Full Job Description
Your Role As a Managing Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market-designing and implementing modern marketing organizations that are data-driven, technology-enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end-to-end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes. Key responsibilities include:
  • Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
  • Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
  • Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
  • Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
  • Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes
Qualifications & Experience Your Skills + Experience You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI-augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments. A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact. Required experience and capabilities:
  • 8-15 years of relevant experience in consulting, digital services, or industry roles
  • Experience driving the growth of marketing strategy & marketing transformation initiatives, along with deep customer engagement - ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end-to-end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including:
    • MarTech platforms (e.g., Salesforce, Adobe)
    • Customer data, segmentation, and personalization
    • Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
  • Experience managing and developing team members
  • Bachelor's degree required; advanced degree (e.g., MBA) preferred
Bonus experience:
  • Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience
The base compensation range for this role in the posted location is: $135,900 - $180,000. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction. These may include, but are not limited to: Geographic location, Education and qualifications, Certifications and licenses, Relevant experience and skills, Seniority and performance, Market and business consideration, Internal pay equity. It is not typical for candidates to be hired at or near the top of the posted compensation range. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws. Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

About Capgemini

Capgemini is a global leader in consulting, digital transformation, technology and engineering services. The company is headquartered in Paris, France and operates in over 50 countries. Capgemini provides a range of services including strategy and transformation, application services, technology services, and engineering services. The company serves clients in a variety of industries including automotive, consumer products, financial services, healthcare, and retail.
Learn more about Capgemini
Industry
Founded
1967
NASDAQ

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