5-7 years of experience leading data, analytics, or technology teams with management responsibilities
Strong background in data engineering or analytics, proficient in SQL and cloud data platforms
Familiarity with marketing concepts, including campaigns and customer lifecycle management
Experience with CRM or CDP platforms like Salesforce, Adobe, or AJO
Excellent communication skills for bridging technical and marketing teams
Advanced SQL skills for data modeling and analytics, beyond basic reporting
Knowledge of Google Analytics and web-based marketing measurement
Responsibilities
Share daily leadership responsibilities with other team leads to ensure continuity
Develop and implement marketing domain training for team members
Lead strategic initiatives, including organizational change management and white papers
Facilitate client and partner discussions by aligning technical capabilities with marketing objectives
Guide the team in utilizing Salesforce, Adobe, AJO, and other CRM/CDP platforms
Mentor junior team members on data-driven marketing and campaign strategies
Shape the team's identity as a leader in data and marketing technology
Benefits
Collaborative work environment with shared leadership responsibilities
Opportunities for professional development and mentorship
Engagement with cutting-edge marketing technology and data solutions
Involvement in strategic projects that influence client success
Access to training programs and resources for skill enhancement
Full Job Description
About the role
The Senior Manager leads the Data and Marketing Technology team at Mod Op. This person pairs data and engineering skill with marketing domain knowledge, so the team can serve clients as a marketing technology partner rather than an IT vendor. The role reports to the Mod Op leadership team and shares day-to-day leadership of the team with the existing leads.
What you'll do
Share day-to-day coverage of the team with the other leads, so leave can be taken without gaps.
Build marketing domain knowledge across the team and lead the domain training agenda.
Lead strategy work, including the OCM engagement, white papers, and capstone projects.
Support client and partner conversations, including upcoming partner and prospect engagements, by connecting technical work to marketing needs.
Guide the team on Salesforce, Adobe, AJO, and other CRM and CDP platforms.
Mentor junior team members on campaign concepts and data-driven marketing.
Help shape the team's positioning as a data and marketing technology team.
Qualifications
Required
Experience leading a data, analytics, or technology team, with people management responsibility
Strong background in data engineering or analytics, with working knowledge of SQL and cloud data platforms
Working knowledge of marketing: campaigns, customer lifecycle, and at least one marketing domain such as brand, performance, or lifecycle marketing
Cloud data platforms, such as Google Cloud and BigQuery, and back-end data work to stitch sources together
Experience with CRM or CDP platforms such as Salesforce, Adobe, or AJO
Clear communication with both technical teams and marketing stakeholders
SQL and advanced analytics, beyond reporting queries
Data modeling and marketing intelligence, not only dashboards
Salesforce, Adobe, and AJO for campaign and customer data
CRM and CDP platforms used across client programs
Google Analytics and web-based marketing measurement
Preferred
Experience with Google Analytics and web-based marketing measurement
Experience designing training programs or capstone projects for technical teams
Experience engaging with external partners or local technology communities
