About the TeamThe Centralized Insights & Analytics team at Mammoth Brands works cross-functionally to understand our performance within the context of all that we do - our retail & digital tactics, the marketing investments we make, and how we ultimately serve our customers. The team is focused on providing objective reporting & guidance for the Harry's, Flamingo, Lume, and Mando brands.
About the RoleWe are seeking a creative and curious insights expert to lead consumer learning for the Lume & Mando brands and help keep us on the leading edge of the Women's and Men's odor control categories. As a Senior Manager of Insights, you will represent the voice of our consumers and be the expert on category consumers and the competitive market to inform decisions that unlock brand growth opportunities. This role will be based at our headquarters in New York. You will report into the Sr. Director of Insights.
What you will accomplish:- Be the expert in understanding our core consumer segments (attitudes, behaviors, values) and emerging trends likely to influence their future habits
- Influence our brand strategy and build a learning roadmap to uncover deep insights, consumer pain points and unmet needs that unlock meaningful innovation and strengthen brand equities to reinforce our competitive advantage
- Partner with our brand marketing, innovation, and retail/DTC teams to identify and optimize initiatives, products, and communications that delight key segments throughout their omni-channel journey
- Translate business questions into clear research objectives and scope projects to deliver actionable learning with positive business impact. Execute and manage multiple primary market research projects simultaneously and deliver high impact results on agreed to timelines
- Effectively synthesize and communicate insights from all work to the brand teams, cross-functional partners, and senior management by distilling results to essential learning and recommendations that enable rapid decisions
- Enhance insights processes and approaches to continuously strengthen the breadth and quality of our insights about our consumers and categories
This should describe you:- Bachelor's degree required, Master's Degree/MBA is preferred.
- 7+ years of progressive experience in consumer insights, with a track record of executing high impact research studies of varying complexity
- Prior experience in FMCG, beauty, personal care or lifestyle brands is preferred
- Insights thought leader - You are the go to when it comes to knowing exactly how to get deep and actionable learning about the consumer, and constantly evaluate approaches that could yield stronger learning
- Curious, nearly to a fault - Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
- Crafty and creative - you look for creative solutions and aren't afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit.
- Self-Sufficient - You are comfortable using DIY quantitative and qualitative research tools with strong experience in category, brand, advertising, innovation, and shopper insights
- Skilled data storyteller - You are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts
- Unwaveringly objective - You represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or expected outcomes
- You take great pride in your work, but don't take yourself too seriously
Benefits and perks- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- L&D stipend
- 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
- Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
- Free products from all of our brands
The Mammoth Brands working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can't forget the free products and the opportunity to have some meetings without Zoom!
We can't quantify all of the intangible things we think you'll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $147,500-$160,000, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
