The rolePlaud is scaling brand marketing across global, Americas, and EMEA teams, with a global brand campaign launching in 2027. This role is the operational hub that turns global plans into coordinated regional execution. You'll build the processes, playbooks, and planning rhythms that help the team launch with consistency, move faster, and scale without depending on any one person's bandwidth
What you will ownGlobal campaign rollout- Own the operational plan for global brand campaigns and tentpole moments, from brief through regional launch.
- Build launch calendars, milestones, and readiness reviews across global, Americas, and EMEA teams.
- Coordinate with agency partners, regional leads, and cross-functional teams to keep timelines and deliverables aligned.
Global-to-regional playbooks- Design and maintain playbooks that define how global campaigns are handed off, adapted, and localized by region.
- Set clear standards for what stays global, what regions adapt, and who approves each stage.
- Partner with regional leads to manage localization workflows, translation, and market-specific adaptation.
Creative process and resourcing- Build the creative intake, ticketing, and prioritization system for brand, content, and shoot requests.
- Map creative capacity across in-house teams, agencies, and freelancers, and flag resourcing gaps early.
- Run production planning for content and shoots, including scheduling, budgets, and asset delivery.
Marketing and project planning- Lead the annual and quarterly marketing planning cycle, including roadmap development and OKR tracking.
- Run project management across brand initiatives: scoping, timelines, dependencies, risks, and status reporting.
- Maintain a single source of truth for the marketing roadmap across global and regional teams.
Team operations- Support team planning, including headcount mapping, onboarding, and operating rhythms.
- Run recurring team rituals such as weekly syncs, planning reviews, and post-launch retrospectives.
- Roll out new processes and tools, and drive adoption across the team.
What success looks like in the first year- Every global campaign ships with a documented plan, regional handoff, and localization path.
- Creative requests flow through one intake system with clear priorities and turnaround times.
- A working brand operations playbook covers planning, launches, content and shoots, resourcing, and localization.
- Regional teams execute global campaigns consistently, with fewer last-minute escalations.
Qualifications- 8+ years in marketing operations, brand operations, program management, and/or agency production.
- Experience running multi-region campaigns or launches across the US and Europe.
- Proven track record building processes and playbooks from scratch in a fast-growing company.
- Strong command of project management tools such as Notion, Asana, Airtable, or similar.
- Clear, calm communicator who aligns senior stakeholders, agencies, and regional teams.
- Comfortable with ambiguity, and skilled at bringing structure to fast-moving work.
Preferred qualifications- Background in consumer tech, hardware, or AI.
- Experience with localization workflows and global creative production.
- Experience supporting a global brand campaign with a lead creative agency.
What We Offer- Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
- Competitive Compensation: $140K-$200K base salary+performance bonus+Equity.
- Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
- Retirement Planning: 401(k) plan for full time employees with company matching.
- Paid Time Off: Unlimited PTO, plus 13 paid holidays.
- New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
- Hybrid Office: Minimum of 3x in office per week.
- Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
- Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
