Orlando Regional Healthcare

Senior Internal Marketing Manager

Orlando Regional Healthcare • $88K — $105K *
Orlando, FL 32828In-Person
Healthcare
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, advertising, mass communications, or related field.
  • 7 years of relevant experience in internal marketing and communications.
  • Proven track record of developing and executing integrated marketing plans.
  • Strong understanding of employee engagement strategies.
  • Experience with various marketing channels including print, digital, and social media.

Responsibilities

  • Communicate with leadership to gather insights for marketing planning.
  • Develop strategic internal marketing plans aligned with recruitment and engagement goals.
  • Leverage market research to drive marketing initiatives.
  • Implement internal marketing plans across multiple platforms and formats.
  • Create content for recruitment and retention on external and internal websites.
  • Collaborate with agencies and teams for promotional material development.
  • Analyze campaign performance and report on metrics.

Benefits

  • Mentorship opportunities within the marketing division.
  • Involvement in dynamic marketing campaigns.
  • Exposure to various marketing channels and techniques.
  • Engagement with leadership and external vendors for campaign success.
Full Job Description
Position Summary

The Senior Internal Marketing Manager uses marketing to influence employee behavior and promotes the mission, vision and value of Orlando Health. The Senior Manager serves as a leader in the marketing and communications division and is responsible for managing and executing the successful implementation of marketing plans and promotions targeting team members.

What you will do
  • Directly meets and communicates with leadership to identify, document, and report all aspects to be used for marketing planning and execution.
  • Develops strategic internal marketing plans that are aligned with the organization's team member recruitment, retention and engagement goals.
  • Effectively uses market research to quantify initiatives and goals.
  • Manages the implementation of the internal marketing plans, which may include communication and promotion through print, digital and social media platforms, video, direct mail, email, special events and collateral development.
  • Develops content for the external website for recruitment and intranet for retention and engagement promotion.
  • Works with creative agencies and internal teams to develop collateral material and advertising campaigns to successfully package promotions within corporate written and graphic guidelines.
  • Creates a campaign-related Customer Relationship Management (CRM) database for team members to effectively execute marketing and promotional initiatives.
  • Implements lifecycle strategies and marketing automation to leverage dynamic messaging to optimize campaign responsiveness.
  • Analyzes and reports out performance of campaigns and marketing/database trends/metrics.
  • Evaluates plans and programs to determine if the goals/objectives were met.
  • Serves as a mentor and resource to Marketing Managers.
  • Manages department interns to provide valuable learning experience for the intern.
  • Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards.
  • Manages and helps to develop departmental budget.
  • Maintains records and reports that are necessary for the Orlando Health leadership.
  • Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders.
  • Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.
  • Maintains compliance with all Orlando Health policies and procedures.
  • Proficiency with Orlando Health's financial management tool.
  • Ability to write clear, concise, accurate messages.


Qualifications
  • Bachelor degree in marketing, advertising, mass communications or related field is required.
  • Seven (7) years of relevant experience.
  • Proven track record developing and executing integrated marketing plans.

About Orlando Regional Healthcare

Orlando Health is a not-for-profit healthcare organization with multiple facilities in the Orlando, Florida area. The organization includes Orlando Regional Medical Center, Arnold Palmer Hospital for Children, Winnie Palmer Hospital for Women & Babies, Dr. P. Phillips Hospital, South Seminole Hospital, and Health Central Hospital. Orlando Health was founded in 1918 and is headquartered in Orlando, Florida. The organization provides a wide range of medical services, including cancer care, cardiology, emergency care, neurology, orthopedics, pediatrics, and women's health.
Learn more about Orlando Regional Healthcare
Size
20,000 employees
Industry
Healthcare
* Ladders Estimates

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