What You'll DoWebsite Growth & Conversion Optimization- Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency.
- Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
- Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
- Take a hands-on approach to website updates, landing-page development, and optimization using CMS and modern web tools.
Experimentation & Analytics- Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
- Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
- Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
- Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement.
Technical Optimization & Organic Growth- Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
- Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search.
- Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics.
- Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.
Cross-Functional Execution- Partner with Growth, Design, Engineering, Analytics, and external agencies to turn opportunities into shipped improvements.
- Prioritize initiatives based on expected business impact, effort, and available resources.
- Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership.
What You'll Bring- 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
- Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
- Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
- Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
- Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
- Working knowledge of HTML, CSS, JavaScript, and technical SEO.
- Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
- Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
- Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
- A proactive, hands-on approach with strong cross-functional collaboration and communication skills.
Nice to Have- Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries.
- Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels.
- Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies.
What Success Looks Like- Website conversion and enrollment rates improve through continuous optimization and experimentation.
- A structured CRO program consistently produces actionable insights and measurable business outcomes.
- Tracking, attribution, and website analytics become more reliable and actionable.
- Landing pages and customer journeys become faster, simpler, and more effective at converting visitors.
- SEO, Paid Media, Design, and Engineering are aligned around a clear website growth roadmap.
- You independently identify, prioritize, and ship improvements that contribute directly to customer acquisition.
Hiring ProcessWe aim to keep our interview process thoughtful, transparent, and respectful of your time.
- People Screening (30 minutes) - Meet with a Talent Acquisition Partner to learn more about Rhythm, the role, and your background.
- Hiring Manager Interview (45 minutes) - Meet with our Chief Marketing Officer to discuss your experience, approach to website growth, and experimentation strategy.
- Stakeholder Interviews (2 separate conversations) - Meet with two cross-functional partners to explore your technical capabilities, collaboration style, and approach to driving results.
- Case Study Presentation (60 minutes) - Present your approach to a role-relevant website growth and CRO challenge, including analysis, prioritization, and recommendations.
- Reference Check - Connect us with professional references to learn more about your experience and working style.
- Offer - If it's a mutual fit, we'll move forward with an offer and discuss next steps.
