About the RoleWe're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.
You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.
This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow - and how keyword strategy, bidding, landing pages, and data all work together to drive results.
What You'll Do- Plan, launch, and optimize campaigns across:
- Google Search
- Performance Max
- Display
- YouTube Ads
- Scale campaigns from testing to high 6-figure / 7-figure monthly spend
- Maintain and improve CPL targets while increasing lead volume
- Build and optimize full-funnel lead generation systems (ad landing page lead follow-up)
- Analyze performance data daily and make rapid optimization decisions
- Own keyword strategy, including:
- Keyword research and match-type structuring
- Negative keyword management
- Search query mining for new opportunities
- Manage bid strategy, budget allocation, and account/campaign structure
- Collaborate closely with landing page designers and copywriters to:
- Develop new ad copy and asset variations
- Test ad copy, extensions, and assets at scale
- Identify and scale winning ad groups
- Continuously test and optimize:
- Ad copy, assets, and offers
- Audience signals and targeting layers
- Landing pages and funnels
- Implement and manage tracking systems:
- Google Tag Manager, Conversion tracking, Enhanced Conversions
- Offline conversion imports
- CRM integrations
What We're Looking For- 5+ years experience in Google Ads media buying (direct response focus)
- Proven track record scaling campaigns to $500K-$1M+ monthly spend
- Deep expertise in:
- Google Ads (Search, PMax, Display) - required
- YouTube Ads - strongly preferred
- Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
- Strong understanding of:
- CPL optimization
- Funnel metrics (CTR, CVR, CPA, LTV)
- Bid strategy and Smart Bidding frameworks
- Ability to work closely with creative/landing page teams and guide direction based on performance
- Experience with lead generation funnels + CRM systems
- Strong analytical mindset and fast decision-making ability
What Success Looks Like- You can consistently scale Google Ads campaigns profitably
- You hit or beat target CPLs while increasing volume
- You identify and scale winning keywords/ad groups quickly
- You bring structure and predictability to lead generation
Compensation- Competitive base + performance-based bonuses tied to:
- Lead volume
- CPL targets
- Campaign profitability
- Comprehensive healthcare coverage - Medical, Dental and Vision
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
