NICE Ltd.

Senior Field Marketing Manager

NICE Ltd. • $135K — $160K *
San Francisco, CA 94112In-Person
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years of experience in high-tech field marketing (B2B, SaaS, enterprise software)
  • Proven ability to drive pipeline and revenue through specific marketing programs
  • Experience partnering closely with enterprise sales teams
  • Managed complex, multi-channel field programs across various regions
  • Familiarity with marketing automation and CRM tools like Marketo and Salesforce
  • Strong analytical skills to measure and optimize marketing impact
  • Exceptional communication and stakeholder management abilities

Responsibilities

  • Own and execute the regional marketing strategy to meet corporate objectives
  • Design and implement integrated field marketing programs such as webinars and events
  • Collaborate closely with sales leadership to enhance pipeline creation and account growth
  • Manage comprehensive program execution from planning to post-event analysis
  • Drive demand generation through targeted campaigns and personalized experiences
  • Partner with various marketing teams to ensure cohesive messaging
  • Analyze and report on program performance and its impact on sales pipeline

Benefits

  • Flexible work arrangements to support work-life balance
  • Opportunities for professional development and growth
  • Engagement in high-impact marketing programs
  • Collaboration with sales and other marketing teams for holistic marketing execution
Full Job Description
We are looking for an experienced SeniorField Marketing Manager to drive regional demand generation, pipeline growth, and revenue impact through integrated field and account-based marketing programs. This is a senior, hands-on role requiring deep collaboration with sales, strong program ownership, and a proven ability to translate corporate marketing strategy into high-impact regional execution.

The ideal candidate brings 10+ years of experience in high-tech field marketing, preferably within enterprise B2B or SaaS organizations, and has a strong track record of delivering measurable pipeline and revenue results.

Key Responsibilities
  • Own and execute regional field marketing strategy aligned with corporate objectives and sales priorities
  • Design and deliver integrated field programs including events, roadshows, executive engagements, webinars, and ABM initiatives
  • Partner closely with sales leadership to support territory plans, pipeline creation and acceleration, and account expansion
  • Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and post-event follow up and measurement
  • Drive demand generation and pipeline contribution through targeted campaigns and personalized experiences
  • Collaborate with digital, content, product marketing, and partner marketing teams to ensure consistent messaging and execution
  • Analyze program performance and pipeline impact; provide regular reporting and insights to marketing and sales leadership
  • Manage regional marketing budgets and ensure strong ROI across all initiatives
  • Work with external vendors, agencies, and partners to scale execution and impact
  • Continuously optimize programs based on performance data, market feedback, and evolving business priorities
  • Support NiCE's annual user conference by being the conduit to the field regarding discounted + free passes. Communicate, inform and educate the field and Senior Sales leadership on the user conference including the conference structure and sessions.


Required Qualifications
  • 10+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
  • Proven experience driving pipeline and revenue through field and account-based marketing programs
  • Strong alignment and partnership experience with enterprise sales teams and sales leadership
  • Demonstrated success managing complex, multi-channel field programs across regions or territories
  • Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
  • Strong analytical mindset with the ability to measure, report, and optimize marketing impact
  • Excellent communication, stakeholder management, and presentation skills
  • Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications
  • Experience supporting enterprise and / or strategic accounts
  • Familiarity with ABM platforms and intent data tools
  • Prior experience working with channel, GSI's or alliance partners
  • Global or multi-region field marketing experience

What Success Looks Like
  • Consistent, measurable contribution to sales pipeline and revenue
  • Strong alignment and trust with sales leadership and reps
  • High-quality field programs that elevate brand presence and customer engagement
  • Clear reporting and insights that inform marketing and sales strategy


About NICE Ltd.

NICE Ltd. is an Israel-based company, specializing in telephone voice recording, data security, surveillance, and Robotic Process Automation as well as systems that analyze recorded data. The company serves various industries, such as financial services, telecommunications, healthcare, outsourcers, retail, media, travel, service providers, and utilities. The primary listing of the company's shares is on the Tel Aviv Stock Exchange; where it is part of the TA-35 Index. Barak Eilam became CEO in April 2014, replacing Zeevi Bregman. Eilam previously headed the company's Americas division. As of November, 2020 the company had ~6,800 employees. NICE was founded in 1986 as Neptune Intelligence Computer Engineering by 7 Israeli former army colleagues. The company initially focused on developing technology for security and defense applications, but soon refocused their efforts on civilian applications, mainly for contact center, financial services and business intelligence markets.
Learn more about NICE Ltd.
Size
7,102 employees
Market Cap
$12.3 billion
Industry
Enterprise Technology
Net Income
$196.6 million
Founded
2000
5 Year Trend
+13.6%
Revenue
$1.6 billion
NASDAQ
NICE
* Ladders Estimates

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