Senior Events Marketing Manager

Rillet

$120K — $145K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7-12 years of experience in field marketing, demand generation, or event-driven pipeline programs within B2B SaaS or technology
  • Proven track record of generating pipeline and influencing revenue through field marketing
  • Experience collaborating with sales teams on account targeting and meeting generation
  • Strong management skills for complex events, vendors, sponsorships, and budgets
  • Ability to engage with executives and facilitate high-level discussions
  • Strong instincts for audience targeting and message creation
  • Highly organized and thrives in fast-paced environments
  • Data-driven approach focused on ROI and continuous improvement

Responsibilities

  • Own field marketing strategy and program calendar for events targeting CFOs and finance leaders
  • Design memorable, high-impact in-person experiences that align with Rillet's brand
  • Identify key markets and programs that maximize pipeline potential
  • Execute account-based field programs to drive attendance from targeted accounts
  • Collaborate with Sales on ideal customer profiles, meeting strategies, and follow-up tactics
  • Manage logistics including venue selection, vendor coordination, and event budgets
  • Track and analyze performance metrics to refine future marketing strategies

Benefits

  • Take meaningful ownership and expand your scope as Rillet scales
  • Competitive pay and meaningful equity
  • Comprehensive benefits supporting health, wellbeing, and financial goals
  • Opportunities for team connection through meals and company events
Full Job Description
Who We Need

As an Senior Events Marketing Manager, you will own Rillet's field marketing motion - designing and executing high-impact, in-person experiences that connect us directly with CFOs, finance leaders, and operators and convert those interactions into pipeline.

This is a revenue-driving role, not an event coordination function. You will build and run regional programs, executive dinners, conferences, and partner activations that create meaningful engagement with target accounts and accelerate deal cycles.

You will partner closely with Sales, Partnerships, and Demand Generation to ensure every field moment is aligned to priority accounts, clear pipeline goals, and measurable business outcomes.

We're looking for teammates who value in-person collaboration and are within commutable distance of our NYC or San Francisco offices (or willing to relocate). Team members are required to work in-office Tuesdays and Thursdays, plus one additional flexible in-office day. Certain roles may require additional in-office time based on function.

What You'll Do
  • Own Rillet's field marketing strategy and program calendar, including executive dinners, regional events, conferences, and partner activations
  • Design high-touch experiences that resonate with CFOs and finance leaders and reflect Rillet's brand and positioning
  • Identify priority markets, industries, and programs that will drive the highest pipeline impact
  • Build and execute account-based field programs that drive attendance from target accounts
  • Partner with Sales to align on ICP targets, account lists, meeting goals, and follow-up strategy
  • Generate and support meeting creation with target accounts before, during, and after events
  • Manage venues, vendors, sponsorships, logistics, timelines, and budgets
  • Oversee on-site execution and ensure a high-quality attendee experience
  • Facilitate introductions, support conversations, and help move opportunities forward in real time
  • Collaborate with Demand Gen and Content on pre-event outreach and post-event follow-up
  • Extend field engagement through email, social, partner channels, and executive follow-ups
  • Ensure each program has a clear funnel path from invite 12 meeting 12 pipeline
  • Track performance including meetings generated, pipeline influenced, deal acceleration, and conversion rates
  • Gather qualitative sales feedback to refine messaging and experience design
  • Continuously test and improve programs to increase ROI, repeatability, and pipeline impact


Who We're Looking For
  • 7-12 years of experience in field marketing, demand generation, or event-driven pipeline programs within B2B SaaS or technology
  • Proven experience owning field marketing programs that generate pipeline and influence revenue
  • Experience partnering closely with sales teams on account targeting, meeting generation, and deal acceleration
  • Strong operational skills managing complex events, vendors, sponsorships, and budgets
  • Ability to operate confidently in executive environments and facilitate high-value conversations
  • Strong instincts for audience targeting, messaging, and creating memorable in-person experiences
  • Highly organized and resourceful operator who thrives in fast-moving environments
  • Data-driven mindset with a focus on pipeline impact, ROI, and continuous improvement
  • Experience at early-stage or fast-scaling startups preferred
Life at Rillet
  • Grow with us. Take meaningful ownership, expand your scope, and make an impact as Rillet scales.
  • Competitive pay and meaningful equity. Be rewarded for the value you help create.
  • Benefits that support you. We offer competitive benefits designed to support your health, wellbeing, time away from work, family, and long-term financial goals.
  • Better together. We value collaboration, connection, and spending meaningful time together as a team. We regularly create opportunities to connect through team meals, events, and company gatherings.

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