Senior Director, Patient Marketing Excellence Lead

As the Senior Director, Patient Marketing Excellence, you will lead the shaping of marketing capabilities, developing talent, implementing solutions to deliver strategic marketing innovation and optimization, and maximizing cross-functional connectivity needed to scale pipeline, patient commercial strategy, patient marketing and patient engagement across a growing portfolio. You will serve as the capability builder and accelerator – setting capability standards, developing emerging leaders, specialized expertise, and ensuring continued evolution consistent with patient, portfolio, and business needs. You will lead resource prioritization and deployment and help to build a versatile marketing talent bench with differentiated depth across marketing disciplines.

You will partner closely with cross-functional leaders across argenx pipeline, in-market indications, therapeutic areas and connect portfolio priorities with the capabilities and capacity needed to deliver them. This role is an opportunity to build not only what the organization needs today, but the talent, expertise, and marketing capabilities needed at scale.

Patient Marketing Excellence Vision and Leadership

• Set the vision, priorities, and capability agenda for the Patient Marketing & Engagement Strategy Community as portfolio and patient needs evolve.
• Build and accelerate expertise with focus on patient engagement, patient commercial strategy (including early pipeline), patient marketing, and patient adherence, ensuring knowledge depth, prioritization, and effective cross-functional collaboration.
• Proactively identify capability, talent, and capacity gaps and recommend where the organization should build, hire, or bring in external expertise.
• Partner with the Head of Patient Marketing & Engagement Strategy on resourcing, talent mapping, and organizational decisions.

Capability Strategy and Evolution

• Ensure Patient Marketing, Engagement Strategy, and emerging areas of expertise continue to evolve with the market, patient needs and preferences, portfolio, and business dynamics.
• Work with cross-functional capability leaders to strengthen standards, tools, measurement, and best practices within marketing disciplines and across the enterprise.
• Build new and/or deeper expertise where needed, including emerging patient populations, device and delivery needs, patient experience, and other cross-portfolio priorities.
• Scale approaches, ways of working, and learnings across the portfolio so teams can build on what works.

Marketing Leadership, Excellence and Deployment

• Shape and develop emerging talent within marketing as a flexible, high-performing team deployed against the portfolio’s highest-priority marketing needs.
• Own resource prioritization and deployment, matching the right skills and level of experience to each assignment while balancing capacity and continuity.
• Build differentiated expertise across early pipeline, launch excellence, marketing, omnichannel media, customer engagement, performance optimization, agency management, and other priority marketing disciplines.
• Raise the standard of marketing excellence by building strategic discipline, marketing skills, and consistent quality across the team.
• Keep the Patient Marketing & Engagement Community current with advances in AI, automation, data and analytics, technology, and external marketing practices; translate relevant innovation into practical ways of working.
• Anticipate future demand and evolve the team’s skills, staffing, and external support before portfolio needs arise.
• Measure impact and refine the deployment model based on business results, stakeholder feedback, capacity, and talent development.

Talent and Leadership development

• Build leadership depth and succession pathways through coaching, mentorship, and clear development plans.
• Create meaningful assignments and cross-portfolio experiences that build both versatile patient marketers and deep specialists.
• Identify future skill and capability needs and develop or recruit talent to close critical gaps.
• Create a culture of patient focus, accountability, collaboration, learning, and marketing excellence.

Cross-Portfolio Partnership and Impact

• Partner with indication and cross-functional leaders to translate business priorities into clear marketing capability and resource needs.
• Clarify how Indication Strategy Teams, Marketing, PSP, Patient Advocacy, and cross-functional partners work with patient marketing, so expectations, decisions and handoffs are clear.
• Address competing resource and capability needs across the portfolio and escalate major trade-offs when needed.
• Track Patient Marketing effectiveness through practical measures of capability strength, resource deployment, talent development, and business impact.

• Strategic and organizational leadership: Ability to set a clear direction for a multi-capability organization, translate portfolio needs into priorities, and scale as the business grows.
• Capability building: Demonstrated ability to build and strengthen marketing capabilities, identifying where expertise, standards, tools, talent, or new approaches are needed to meet evolving patient and business needs.
• Modern marketing expertise: Strong understanding of marketing across launch, growth, and lifecycle stages, with the judgment to recognize emerging practices and capabilities that can strengthen patient marketing.
• Fluency in AI-enabled marketing, automation, agile ways of working, reusable and modular approaches, customer analytics, with the ability to translate new capabilities into practical opportunities to improve marketing effectiveness, speed, and scale.
• Experience leading agencies, budgets, workplans, vendors, and complex marketing initiatives with strong quality and performance discipline.
• Portfolio and resource prioritization: Strong ability to assess demand, capacity, skills, seniority, timing, and business value and make clear resource trade-offs across competing priorities.
• Talent and leadership development: Strong people leader and coach who can develop capability leaders and marketers across levels of seniority, build differentiated expertise, and create meaningful pathways for growth.
• Cross-functional influence: Ability to build trusted relationships with cross-functional leaders, navigate competing priorities, and align teams across a complex matrix without relying on formal authority.
• Business judgment: Ability to synthesize patient, market, portfolio, performance, and resource needs into clear decisions and practical recommendations.
• Change leadership: Ability to lead through growth, ambiguity, and organizational change, bringing clarity to new structures, capabilities, and ways of working.
• Communication and leadership presence: Strong communicator who can make complex issues clear, articulate trade-offs, and create alignment with senior leaders, teams, and partners.

• BA/BS required; advanced degree in business, marketing, healthcare, life sciences, or a related field preferred.
• Approximately 12–15+ years of progressive commercial or marketing experience, including significant leadership experience in complex, fast-paced organizations.
• Significant people leadership experience, including leading experienced marketers and/or functional leaders and developing senior talent.
• Demonstrated experience building, scaling, or evolving marketing capabilities, teams, or organizational models, rather than solely operating within established structures.
• Broad marketing experience across multiple disciplines, such as brand strategy, launch marketing, patient/customer engagement, omnichannel marketing, performance optimization, agency management, or related areas.
• Experience working across multiple brands, indications, therapeutic areas, lifecycle stages, or portfolio priorities and adapting capabilities and resources as business needs change.
• Demonstrated experience making resource and talent deployment decisions across competing priorities; experience leading a shared or flexible marketing model strongly preferred.
• Experience working with senior cross-functional leaders in a matrixed organization and leading work that spans organizational boundaries.
• Experience in patient marketing, patient engagement, patient support/adherence, or other patient-focused commercial disciplines strongly preferred.
• Pharmaceutical, biotechnology, healthcare, or another highly regulated industry experience strongly preferred.
• Travel based on business needs (30%).

#LI-Hybrid

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This job is eligible to participate in our short-term and long-term incentive programs, subject to the terms and conditions of those plans and applicable policies. It also includes a comprehensive benefits package, including but not limited to retirement savings plans, health benefits and other benefits subject to the terms of the applicable plans and program guidelines.