Position Summary We compete in one of the most dynamic and consolidating markets in software, and we're looking for a leader to make sure we see it more clearly than anyone else.
As Director, Market & Competitive Intelligence, you'll report directly to the CMO and build a world-class intelligence function serving Product Marketing, Revenue Marketing, Product Management, Sales, Customer Success, and Executive Leadership. You'll create a unified understanding of our customers, markets, competitors, buyer behavior, growth opportunities, and turn that understanding into decisions that shape how Kaseya positions, prices, sells, and wins.
This is a high-visibility role with regular exposure to the executive team, real influence over strategy, and the opportunity to build a function - and a team - from a strong foundation.
You'll answer questions that matter: Which customer segments create the highest long-term value? Why do customers buy, expand, renew, or churn? Which competitors represent the biggest threat, and how do we beat them? Where should Kaseya invest next?
Key Responsibilities - Build and own Kaseya's competitive intelligence program; competitor profiles, battlecards, objection-handling guides, and early-warning systems for competitor product launches, pricing moves, and M&A activity
- Lead market intelligence: TAM analysis, market landscape assessments, industry trend analysis, and emerging category evaluation across the MSP and SMB IT landscape
- Build the enterprise Voice of Customer capability, including customer research, buyer journey analysis, and a best-in-class win/loss program
- Design and maintain Kaseya's customer segmentation framework and ensure all go-to-market teams operate against a common methodology
- Own the measurement framework for marketing effectiveness - pipeline influence, revenue contribution, campaign performance, and funnel conversion, moving marketing from descriptive reporting toward predictive intelligence
- Partner with Data Science and Revenue Operations on AI-enabled models for churn prediction, expansion propensity, and customer lifetime value
- Serve as a trusted intelligence advisor to executive leadership, producing regular Executive Intelligence Reviews on market movements, competitive threats, customer sentiment, and growth opportunities
- Embed competitive and market insight into sales onboarding, training, and live deal support and measure its impact on win rates
- Hire, develop, and lead a high-performing team of analysts and researchers, grounded in curiosity, rigor, and commercial impact
Required Qualifications - 10+ years of progressive experience in competitive intelligence, market intelligence, insights, analytics, product marketing, or corporate strategy
- 3+ years leading intelligence, insights, analytics, research, or strategy teams or programs
- B2B SaaS experience strongly preferred; experience in IT management, cybersecurity, MSP/channel, or infrastructure software is a plus
- Demonstrated success building or significantly scaling an intelligence, insights, or analytics function
- Hands-on experience with customer segmentation, Voice of Customer programs, competitive intelligence, and win/loss analysis
- Exceptional analytical and synthesis skills; you move from fragmented data to a clear, defensible point of view, and translate analytics into executive decisions
- Outstanding written and verbal communication; comfortable presenting to C-level executives and large sales audiences
- Strong cross-functional leadership; able to influence without authority across product, sales, marketing, and corporate development
Preferred Qualifications- Experience in private equity-backed or high-growth, acquisitive software environments
- Familiarity with the MSP ecosystem and its competitive landscape
- Experience with CI platforms (e.g., Klue, Crayon), analyst research (Gartner, Forrester, Canalys), and AI/ML analytics initiatives
- Experience in subscription and retention-based businesses
- MBA or equivalent advanced degree
Additional information 
