- Reports to Managing Director, Paid Media
- Starting Salary Range: $150,000 - $200,000 (+ annual bonus)
- Location: Expectation to work from DC, New York, Chicago, SF or LA offices at least 3 days a week
The Impact You Will MakeIn this role, you'll help lead our Paid Media + Partnerships team overseeing media planning, buying, marketing analytics, creator engagement and more.
We believe effective media is about more than reaching an audience. It's about understanding how people consume information, what earns their attention, and how to influence behavior in the real world. As the media landscape evolves, we're looking for a leader who can connect deep media expertise with strategic thinking, build high-performing teams, and challenge how we've traditionally done things to deliver better outcomes for clients.
You will work closely with the Paid Media + Partnerships team lead, as well as agency leadership to ensure our work delivers maximum impact for clients and that the practice continues to evolve with the media landscape.
What the Day-to-Day Looks LikeSenior Client Counsel- Lead complex paid media engagements and serve as a trusted strategic advisor to senior clients.
- Proactively bring new media categories, products, partnerships, and emerging opportunities to clients, expanding their understanding of what's possible and challenging conventional approaches to reaching and influencing audiences.
- Translate a rapidly changing media landscape into clear recommendations, connecting audience behavior, platforms, data, measurement, and emerging opportunities to client objectives.
- Set the standard for media strategy and execution, ensuring our work is both innovative and grounded in what drives results.
Team Leadership- Lead and develop senior members of a multi-functional 50+ person Paid Media + Partnerships team across offices + remote
- Establish clear expectations, accountability, and high standards for the teams and client work you oversee.
- Partner with Operations and department leadership on capacity planning, staffing, resource allocation, and team development.
- Maintain a culture of curiosity, collaboration, and continuous improvement, encouraging teams to challenge existing approaches and turn new ideas into better ways of working.
- Drive operational efficiency, improving workflows and processes to deliver high-quality work more effectively as the practice grows.
Build the Future- Identify opportunities for new services, products, partnerships, and capabilities that strengthen BPI's Paid Media + Partnerships offering and create new opportunities for the firm.
- Champion the practical application of AI and automation to make our work faster, smarter, and more effective.
- Contribute to new business, expand existing client relationships, and help identify new sources of growth for the practice.
- Build and maintain strong relationships across platforms, publishers, technology companies, media partners, and other parts of the industry to strengthen BPI's expertise and market position.
Requirements- 12+ years of experience in paid media, digital media, integrated marketing, political media, public affairs, or a related field, including significant experience in a senior leadership role. Experience in public affairs, corporate reputation, or political campaigns strongly preferred.
- Deep strategic and tactical expertise across modern paid media, with the ability to advise senior executives while understanding how campaigns are planned, bought, optimized, and measured.
- Demonstrated experience leading large and complex client engagements and serving as a trusted advisor to senior and executive-level clients.
- Intellectual curiosity, sound judgment, and a willingness to challenge the status quo while maintaining a high bar for quality and client outcomes.
- Strong understanding of the current political, media, technology, and cultural landscape and how those forces shape paid media strategy.
- Ability to operate with a high level of organization and precision while leading multiple teams, clients, and workstreams simultaneously.
BenefitsBPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
