Senior Director, Integrated Campaigns & Field Marketing

Tekmetric is seeking a Senior Director, Integrated Marketing to own how we reach the shops our digital engine can't reach alone. Our inbound engine captures shops that are already looking for a solution. This role builds the complementary motion: coordinated campaigns, partner channels, and in-field presence that put Tekmetric in front of the rest of our 250,000-shop addressable market, in the places where shop owners actually learn, gather, and make decisions. You'll own three connected programs: integrated campaign planning, partner marketing, and field marketing. Together they turn our brand and product story into pipeline, expand awareness and trust across SMB and Mid-Market segments, and open channels that scale access to the market beyond what paid and organic search can deliver. You're a builder and a connector. You plan with the precision of a strategist, execute with the urgency of an operator, and are ready to be held accountable for the pipeline and market coverage your programs create. What You'll Do - Own the integrated campaign strategy and planning calendar across SMB and mid-market segments, with clear pipeline targets for each. - Lead multi-channel campaign activation, including ABM, nurture programs, and launch campaigns with Product Marketing. - Direct field marketing in partnership with regional sales leaders, so that marketing supports each territory's goals. - Direct partner marketing, so that co-marketing and partner programs produce measurable pipeline and adoption. - Work with Digital Growth on one shared acquisition target, so channel execution and campaign planning are aligned. - Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops. - Work with Events and Customer Marketing so that national events, regional programs, and customer advocacy support campaigns. - Build the team's operating rhythm: planning, reviews, reporting, and clear ownership of each program. - Hire, coach, and develop team members, and set clear goals and standards of quality. - Report on pipeline and program performance to leadership, including what to start, stop, and change. What You'll Bring - 10-12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth tech, with meaningful time at the Director level or above - Proven track record owning integrated campaign planning across multiple segments (SMB, Mid-Market, and/or Enterprise) and driving measurable pipeline and revenue outcomes - Experience leading a mix of functions, such as campaigns, ABM, field, and partner marketing. - Demonstrated experience building field marketing programs, including co-hosted partner events, field events, and full territory plans developed with Sales, with clear ROI and a track record of working alongside a dedicated events team - Experience marketing to fragmented, distributed SMB audiences at scale, specifically reaching a buyer who doesn't behave like a typical enterprise buyer (no big procurement cycles, short attention spans, word-of-mouth driven) - Strong analytical and planning instincts: you build the model, own the number, and explain the delta, including attribution for influenced as well as sourced pipeline - Ability to build strong, trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product, and to work effectively with external partners and sponsors - Experience building and developing a team: hiring, structuring, and elevating the people around you - Comfort operating at a senior level: executive-facing communication, high-stakes decisions under uncertainty, and the ability to prioritize ruthlessly in a scaling environment - Fluency with AI-powered tools and modern martech to increase program velocity, personalization, and measurement without adding headcount - Willingness to travel regularly to events, partner meetings, and customer locations - A plus: experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries Why You'll Love Working With Us Health & Wellness That Have You Covered: - Enjoy the flexibility of remote work - Competitive base salaries that reflect your value. - Flexible PTO - No set number of days, just the trust to take the time you need. We genuinely encourage our team to disconnect and recharge. - Support for every stage of life-with paid maternity, parental bonding, and medical leave for you or your loved ones. - Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families. - Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp. Investing in Your Future (and Present): - 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you. - Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further. - Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind. - Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best. - After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you. - Keep growing with support for continuing education - we're invested in your development. Most importantly, we have a stellar team, a whole lot of fun, and work that actually matters to the shops and families we serve!