SummaryWe are seeking a Senior Director, HCP and Access Marketing to lead the end to end customer segment strategies through tactical execution for HCPs and access stakeholders as the company prepares for the portential approval and launch of vidofludimus calcium in relapsing MS. This is a builder role for a marketer who has done this before: someone who has led/supported global brand strategy through an MS launch , understands how positioning, messaging and channel strategy need to flex across the US market, especially targeted at HCP and access (e.g., population based/financial decision makers, payer, practice manager) and can build/lead a high performing team of marketers focused on these stakeholders. This role sits at the center of launch, working in lockstep with Medical Affairs, Regulatory, Market Access, Patient Services, Commercial Operations and other functions to maximize the near- and long-term value of vidofludimus calcium across its lifecycle while supporting the development of brand strategy that reflects both the science and the realities of how the therapy will actually reach patients.
You will join us at a pivotal point pre Phase 3 data readout, when the organization is actively planning key commercial activities such as positioning, disease education and building the commercial function. The ideal candidate combines high strategic leadership with hands-on execution/data analysis, collaboration across varied internal and external stakeholders, ability to inspire and build a team to deliver results with lean resourcing.
Responsibilities- Own HCP and organized customer/access segment strategy. Develop strategies aligned with brand strategy and a core narrative that can be adapted across US and international markets.
- Build a differentiated brand story. Translate clinical and mechanism-of-action data into messaging that is relevant to physicians.
- Shape the launch playbook. Apply lessons from prior global MS launches to sequencing, market prioritization and pre-launch disease education.
- Lead omnichannel and digital execution. Own end-to-end delivery across web, social and non-personal promotion, using disruptive digital and technology solutions to increase impact.
- Use insights and analytics to drive decisions. Support global market research. Partner with forecasting and analytics on launch scenarios, segmentation, targeting and KPIs.
- Drive market access pull-through. Partner with Market Access on an integrated plan across payers, population-based decision makers and practice managers. Own the strategy and resources for pull-through.
- Integrate cross-functionally for launch readiness. Work closely with Market Access, Medical Affairs, Patient Advocacy, Regulatory and Legal/Compliance so that strategy, messaging and channel plans are ready before approval.
- Manage budget and investment. Build and manage the HCP and access marketing budget with marketing peers, Access, Finance and the VP of Marketing.
- Lead agency partners and scalable operations. Onboard and manage creative, media, research and digital agencies. Help build marketing processes and governance that scale from pre-launch to commercial launch.
- Advise commercial leadership. Serve as a strategic advisor on market dynamics and opportunities.
Qualifications & Education- Bachelor's degree required. MBA or advanced degree preferred.
- 15+ years of progressive marketing experience in biotechnology or pharmaceuticals, with significant experience in brand and global marketing and access leadership roles.
- Direct experience leading HCP and market access customer strategy and marketing through the launch of a therapy in multiple sclerosis.
- Proven track record with end to end strategy through execution across digital and field promotional channels. Ability to showcase use of AI, data, disruptive technologies to increase impact of marketing campaigns a strong differentiator.
- Experience managing global or multi-customer segment positioning, balancing core brand consistency with customer segment needs and opportunities.
- Strong experience managing external agency partners across creative, media, digital, and market research.
- Demonstrated ability to translate clinical and scientific data into clear, differentiated brand positioning and messaging.
- Experience partnering closely with Market Access, Medical Affairs, and Patient Advocacy functions on integrated launch strategy.
- Willingness and ability to travel approximately 25-40% of the time, including internationally
- Comfort operating in a lean, fast-moving, pre-commercial biotech environment
- Experience launching a therapy with a novel mechanism of action or first-in-class positioning
- Existing relationships within the global MS clinical, scientific, patient advocacy community, practice manager, financial / population based decision maker (and other access stakeholders)
- Fluency with digital and omnichannel channel approaches, and demonstrates growth mindset to adapt proven marketing approaches with disruptive technologies and innovations
