Dynata

Senior Director, Consumer Insights Products

Dynata • $150K — $200K *
US-AnywhereRemote in United States
Consumer Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 10+ years in product management or analytics, ideally in data products
  • Proven track record of launching and scaling data or subscription products
  • Deep understanding of market research and data ecosystems
  • Experience in translating data into revenue-generating products
  • Expertise in product strategy, pricing, and go-to-market planning
  • Strong analytical skills to evaluate market opportunities
  • Excellent communication and stakeholder management abilities

Responsibilities

  • Define and execute the vision and roadmap for Consumer Intelligence products
  • Identify opportunities to turn data assets into marketable products
  • Build investment recommendations for new products and enhancements
  • Establish product success metrics and revenue targets
  • Gain insights into customer needs and emerging market trends
  • Lead the full lifecycle of Consumer Intelligence products from concept to launch
  • Foster collaborations with cross-functional teams to enhance product offerings

Benefits

  • Comprehensive medical benefits
  • Discretionary incentive program
  • Remote work flexibility
  • Professional development opportunities
  • Work-life balance initiatives
  • Access to cutting-edge analytics tools
  • Participation in a growing and innovative team
Full Job Description
Reporting to the VP, AI and Intelligence Products, the Senior Director will establish a roadmap for recurring, one-to-many data products that create value for clients and sustained revenue growth for Dynata.

Initially, this role will operate as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the Consumer Intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.

Key Responsibilities

Product Strategy & Portfolio Leadership

  • Define and execute the vision, strategy, and roadmap for Dynata's Consumer Intelligence product portfolio.
  • Identify opportunities to productize proprietary panel, survey, behavioral, and profile data assets.
  • Build business cases and investment recommendations for new data products and product enhancements.
  • Establish product success metrics, growth objectives, and revenue targets.


Market & Customer Insights

  • Develop a deep understanding of customer needs, competitive offerings, and emerging market trends.
  • Work closely with commercial teams to identify new revenue opportunities and expansion paths.
  • Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.
  • Serve as an internal and external thought leader on the Consumer Intelligence market landscape.


Product Development & Commercialization

  • Lead the end-to-end lifecycle of Consumer Intelligence products from concept and requirements through launch and scale.
  • Build connections with complementary offerings, such as Audience Activation, and identify and execute on opportunities to drive greater customer value together.
  • Partner with marketing, research, data science, and engineering teams to develop differentiated data assets and methodologies.
  • Define product packaging/format, pricing, licensing, and commercialization strategies.
  • Drive adoption through customer engagement, industry education, and close partnership with commercial teams.


Cross-Functional Leadership

  • Partner closely with Product, Panel, Technology, Research & Data Science, Commercial and Operations leaders.
  • Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.
  • Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.
  • Build and scale a team of product managers as the Consumer Intelligence portfolio grows.


Qualifications

  • 10+ years of experience in product management, data products, analytics products, market research, or related fields.
  • Proven experience launching and scaling commercial data products or subscription-based information products.
  • Strong understanding of market research, consumer data, audience data, panel-based data, or related data ecosystems.
  • Demonstrated ability to translate data assets into scalable, revenue-generating products.
  • Experience developing product strategy, pricing, packaging, and go-to-market plans.
  • Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
  • Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders.
  • Demonstrated success operating effectively in ambiguous environments and leading early-stage data product initiatives, balancing strategic leadership with hands-on execution.
  • Experience building and leading high-performing product teams.
  • Experience working with data, analytics, research, or SaaS platforms preferred.


The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

#LI-Remote

About Dynata

Dynata is a global data and survey research company that provides data-driven insights to help businesses make informed decisions. The company offers a range of services, including market research, polling, and data analytics. Dynata has a presence in over 100 countries and serves clients in a variety of industries, including healthcare, finance, and technology. The company was founded in 2018 and is headquartered in Plano, Texas.
Learn more about Dynata
Size
1,500 employees
Industry
Media
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Dynata

More Consumer Technology Jobs

Find similar Senior Director, Consumer Insights Products jobs:

NationwideRemote