Dynata

Senior Director, Synthetic Intelligence Products

Dynata • $150K — $200K *
US-AnywhereRemote in United States
Enterprise Technology
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 10+ years in product management, data products, analytics, market research, AI, or related fields.
  • Track record of launching and scaling innovative data, analytics, or technology products.
  • Deep understanding of market research methodologies, statistical modeling, and synthetic Intelligence concepts.
  • Ability to turn complex technical capabilities into customer-centric solutions.
  • Experience developing product strategy, pricing, and go-to-market plans.
  • Strong analytical skills to assess market opportunities and evaluate investments.
  • Exceptional communication skills for engaging with VP-level and executive stakeholders.

Responsibilities

  • Define and execute the vision and roadmap for synthetic Intelligence product portfolio.
  • Identify and develop new product opportunities using synthetic methodologies.
  • Create business cases and recommendations for investment in new capabilities.
  • Establish metrics and targets for product success and growth.
  • Lead customer discovery to understand needs for synthetic data applications.
  • Evaluate technologies and trends to refine product strategy.
  • Oversee the product lifecycle from concept to launch and scale.

Benefits

  • Comprehensive medical benefits package.
  • Potential for discretionary incentive program based on performance.
  • Paid time off and leave policies compliant with employment status.
Full Job Description
Reporting to the VP, AI and Intelligence Products, the Senior Director will establish a roadmap for synthetic data offerings that expand the value of Dynata's data assets, unlock new research methodologies, and drive sustainable revenue growth. The portfolio may include synthetic augmentation of existing datasets, synthetic sample generation during data collection, digital respondent twins and personas, data quality and validation solutions, and other emerging synthetic Intelligence capabilities.

Initially, this role will operate as a hands-on product leader responsible for opportunity assessment, customer discovery, product strategy, and commercialization efforts. As the synthetic intelligence portfolio expands, this leader will build and scale a team to support continued growth and innovation.

Key Responsibilities

Product Strategy & Portfolio Leadership

  • Define and execute the vision, strategy, and roadmap for Dynata's synthetic Intelligence product portfolio.
  • Identify opportunities to create new products and services leveraging synthetic respondents, synthetic audiences, synthetic augmentation, and simulation-based methodologies.
  • Develop business cases and investment recommendations for new capabilities and product offerings.
  • Establish product success metrics, growth objectives, and revenue targets.


Market & Customer Insights

  • Lead customer discovery efforts to understand unmet needs and identify high-value applications for synthetic data.
  • Evaluate emerging technologies, methodologies, and market trends to inform product strategy.
  • Assess product-market fit and prioritize opportunities based on customer value, feasibility, and business impact.
  • Serve as an internal and external thought leader on synthetic Intelligence methodologies and applications.


Product Development & Commercialization

  • Lead the end-to-end lifecycle of synthetic Intelligence products from concept through launch and scale.
  • Partner with research, data science, and engineering teams to translate technical capabilities into commercially viable products.
  • Define product positioning, packaging, pricing, and go-to-market strategies.
  • Drive adoption through customer engagement, industry education, and close partnership with commercial teams.


Cross-Functional Leadership

  • Partner closely with Product, Panel, Technology, Research & Data Science, Commercial, and Operations leaders.
  • Align stakeholders around investment priorities, roadmap decisions, and commercialization strategies.
  • Lead cross-functional teams to translate market opportunities into scalable products, balancing customer needs, technical feasibility, and business impact.
  • Build and scale a team of product managers as the synthetic Intelligence portfolio grows.


Qualifications

  • 10+ years of experience in product management, data products, analytics, market research, AI, or related fields.
  • Proven experience launching and scaling innovative data, analytics, research, or technology products.
  • Strong understanding of market research methodologies, panel-based data, survey science, statistical modeling, or synthetic Intelligence concepts.
  • Demonstrated ability to translate complex technical capabilities into compelling customer solutions and commercial products.
  • Experience developing product strategy, pricing, packaging, and go-to-market plans.
  • Strong analytical and business acumen, with the ability to evaluate market opportunities and product investments.
  • Strong communication and stakeholder management skills, including experience influencing VP-level and executive stakeholders.
  • Demonstrated success operating effectively in ambiguous environments and leading emerging product initiatives, balancing strategic leadership with hands-on execution in highly innovative and rapidly evolving domains.
  • Experience building and leading high-performing product teams. .
  • Experience working with data, analytics, research, or SaaS platforms preferred.


The base salary range for this position in is $150K-$200K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.

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About Dynata

Dynata is a global data and survey research company that provides data-driven insights to help businesses make informed decisions. The company offers a range of services, including market research, polling, and data analytics. Dynata has a presence in over 100 countries and serves clients in a variety of industries, including healthcare, finance, and technology. The company was founded in 2018 and is headquartered in Plano, Texas.
Learn more about Dynata
Size
1,500 employees
Industry
Media
* Ladders Estimates

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