8+ years of progressive marketing experience in the music industry, specifically in Rock and Dance genres.
Strong communication skills for effective collaboration with artists and management.
Creative thinker with a strategic approach to marketing within budget constraints.
Proficient in major social media platforms and understanding of short form content.
Excellent organizational skills to manage multiple projects and meet deadlines.
Adaptable and open to learning new skills in a fast-paced environment.
Accountable for deliverables, ensuring high-quality output.
Responsibilities
Lead the development and execution of marketing strategies for assigned artist projects.
Coordinate with internal teams to maintain a cohesive creative vision across projects.
Regularly communicate with artist management to align on plans and expectations.
Manage campaign budgets and oversee release schedules for projects.
Facilitate brainstorming sessions to generate innovative campaign concepts.
Ensure timely delivery of artist messaging across social media platforms.
Research market trends and identify new opportunities for artist exposure.
Benefits
Inclusive and collaborative work environment that fosters creativity.
Modern office designed for productivity and teamwork.
Comprehensive benefits package including medical, dental, and vision coverage.
Voluntary benefits such as identity theft protection and mental health resources.
Investment in professional growth and development opportunities.
Time off for a winter recess.
Full Job Description
As a Senior Director, Artist Lead within Marketing, you are the lead marketing & digital strategist across assigned roster. You will be responsible for overseeing the planning, development, and execution of innovative marketing strategies for assigned artist projects, which will have a focus on Rock and Dance genres. You will lead collaboration across all internal departments, and all communication with external artist camps.What you9ll do:
Lead the creation, development, and execution of marketing roll out strategies for assigned projects.
Participate in near- and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects. Work with all departments in meeting deadlines and keeping a creative thread running throughout the projects.
Liaise with artist management on a regular basis and communicate label plans and expectations.
Manage campaign budgets for each assigned project.
Participate in managing release schedule as it pertains to assigned projects.
Lead brainstorm sessions w/ internal Viral/UGC & Audience Development teams to prepare campaign concepts for pitching and execution.
Assist in the creation & execution of artist messaging calendars across social media websites ensuring timely and accurate delivery.
Liase w/ internal short form content team to support campaign rollout and ensure all content needs are underway.
Oversee and own digital setup across artist profile and campaign rollout.
Liase & collaborate w/ internal audience development team across assigned artists to ensure proper on-going campaign engagement.
Liase & collaborate w/ internal VIRL/UGC team to support online creator & sound growth campaigns.
Research and evaluate customer needs, industry landscape, and market/cultural trends.
Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists.
Coordinate video launches with release planning, including acquiring ISRCs, setting up YouTube premieres, and monitoring engagement metrics to ensure successful video rollouts.
Work with artist management and A&R on assessing artist development needs.
Ideate and execute lifestyle marketing strategies to position artist/roster within highly engaged cultural and lifestyle communities, fostering deep emotional connections, brand affinity, and advocacy.
Work directly with internal publicity team on assigned artist campaign strategy. Liase w/ external indie press partners, as needed, to ensure campaign execution.
Work with International Marketing department to ensure marketing plans and project needs are met and executed on a global basis.
Liase w/ internal experiential marketing team on the planning and execution of artist showcases/listening parties/events.
Who you are:
You9re a passionate music fan with at least 8 years of progressive marketing experience in the music industry and expertise in breaking artists in the Dance and Rock spaces.
Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
Communication Skills: Excellent written and verbal communication skills for crafting compelling narratives and collaborating with various teams including artists camps and senior management.
Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
Ability to generate original and engaging digital marketing and content ideas that align with the artist9s brand.
Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, YouTube Reddit and Snapchat.
Strong understanding of short form content and what performs best online.
Organizational Skills: Strong ability to manage multiple projects simultaneously and meet deadlines.
Adaptability and Learning Agility: Openness to feedback, willingness to learn new skills, and adaptability to rapidly changing digital trends and technologies.
Accountability: Strong sense of responsibility and accountability for deliverables, ensuring high-quality and timely output.
What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
The space to accelerate progress, positively disrupt, and create what happens next
Time off for a winter recess
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
California Pay Range
$155,000-$175,000 USD
About Sony Corporation
Sony Corporation is a multinational conglomerate that produces a wide range of products and services, including consumer electronics, gaming, entertainment, and financial services. The company was founded in 1946 and is headquartered in Tokyo, Japan. Sony has operations in over 190 countries and employs approximately 111,700 people worldwide. The company's mission is to inspire and fulfill people's curiosity and creativity through the power of technology, entertainment, and innovation.
