Role Description - Senior Strategist
Location: New York (Hybrid)
Salary: $120,000 - $145,000 base salary per year
About the role
As a Senior Strategist you will join our team in New York, reporting to our London-based Head of Strategy. You'll lead strategy for a leading luxury brand, owning the account's strategic direction and growing the relationship.
You'll work across every channel, including search, social, content, influencer, digital PR and AI/LLMs, and lead our GEO and AI visibility work on the account, working closely with our London team across time zones and alongside multiple client teams and partner agencies.
This is a role for a self-starter: someone who spots opportunities before being asked, makes confident calls and drives work forward at a fast-growing agency leading the way in AI visibility.
What you'll do
- Lead insight-led strategies that define how the brand shows up across search, social, content, influencer, digital PR and AI platforms.
- Act as senior strategic lead on the account, leading client meetings and presentations up to C-suite level and owning strategic workstreams end to end.
- Use tools such as Profound and YouScan, alongside desk research, to understand how the brand appears in AI search and social conversation, and turn this into strategic recommendations.
- Scan for trends across digital, culture, media and the jewellery and luxury category, with a particular eye on US upper Gen Z and lower Millennial audiences.
- Grow the account by identifying new opportunities and shaping sharp, well-evidenced proposals that extend our work.
- Develop strategy on sensitive brand topics, using topic-led planning to shift sentiment and build trust over time.
- Lead GEO and AI visibility strategy, improving how the brand is surfaced and cited in AI/LLM responses and directing our AI search team.
- Set KPIs and stretch targets linked to brand metrics, and lead the performance story in QBRs.
- Shape a proactive community management strategy that anticipates conversation rather than reacting to it.
- Navigate a multi-agency setup, aligning partner agencies and client teams behind one strategy.
- Brief and collaborate with our London team, including Data & Insights, AI search, content, social, influencer, creative and account teams, and quality-check the strategic work that goes to the client.
About you
- 6-8+ years' experience in a strategy or planning role, ideally agency side, with experience in jewellery or luxury.
- Hands-on experience with AI visibility and social listening tools such as Profound and YouScan, or the ability to get up to speed fast.
- A strong understanding of the AI search landscape, including GEO and how LLMs source and cite content.
- A deep understanding of the full digital landscape - search, social, content, influencer, digital PR and AI/LLMs - and how these channels work together to build brands.
- Excellent storytelling skills, building compelling narratives in PowerPoint and presenting them confidently to C-suite clients.
- Experience leading strategy on sensitive or reputationally complex topics, with sensitivity to the communities and countries at the heart of the category.
- Experience running expert and creator programmes, with a working knowledge of FTC disclosure requirements.
- Experience setting KPIs that link channel performance to brand metrics, and confidence using data to build and challenge recommendations.
- Experience working in multi-agency setups and across multiple client stakeholders.
- A strong understanding of US upper Gen Z and lower Millennial audiences, and a genuine interest in brands, culture and audience behaviour.
- A proactive, highly organised self-starter, comfortable working autonomously and across time zones with a London-based team.
- You live & breathe Greenpark's core values 'We Strive', 'Acting Together', 'With Kindness' -
championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.
How we'll support you
- 25 days of holidays + US bank holidays and your birthday off.
- Christmas Closure (extra days on top of your holiday allowance).
- A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify).
- Access to VDU Eye Tests and Employee Assistance Programme (EAP).
- Wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
- LinkedIn Learning - access to a wide range of business, creative and technical courses.
- Referral Bonus Scheme.
- Social Events - Spring, Summer, Halloween and Christmas parties, plus many ad-hoc events.
- WFA policy - work from abroad for up to 4 weeks per year.
- Yearly Calm subscription.
