Position OverviewYou'll own DataVisor's digital channels end-to-end and make them perform. A big part of the job is building our brand as a trusted voice in fraud, risk, and AML through a clear content strategy, then getting that content in front of the right people through AI search, our website, email, paid ads, and social.
This is a senior IC role with real ownership. You'll set the strategy, do the work, and be measured on the demo requests and opportunities your channels drive.
Key ResponsibilitiesContent strategy- Build and own a content strategy that establishes DataVisor as a thought leader in fraud, risk, and financial crime.
- Run the editorial calendar, work with subject matter experts, and hold a high bar on quality.
- Plan distribution so every piece reaches the right audience across search, email, paid, and social.
AI visibility and SEO- Optimize AI Search for Fraud Typologies: Tailor AEO/GEO and thought leadership content to address rapidly evolving fraud vectors (e.g., synthetic identities, account takeover, and AI-driven social engineering)
- Track our visibility in AI answers and what's driving or limiting it.
- Own organic search strategy, from keyword and topic planning to on-page and technical SEO, and grow organic traffic from our target audience.
- Build and manage our presence on the third-party sites that buyers and AI tools rely on, like G2, Reddit, and Quora.
Website- Publish and update pages in Webflow, including new product and landing pages.
- Improve conversion across the site, especially demo and contact paths.
Email- Own our email programs end to end: newsletters, nurture, product and event announcements, and campaign sends.
- Keep deliverability, segmentation, and list health in good shape, and test your way to better open, click, and reply rates.
Paid and display ads- Plan, launch, and optimize Google Ads, Bing Ads, and LinkedIn Ads for an enterprise B2B audience.
- Create and launch display ads for both awareness and outbound campaigns, including person-based platforms like Influ2.
- Manage targeting, and creative testing, and ensure proper attribution to be able to report on what's driving real conversations, not just clicks.
Social media- Own DataVisor's company social presence, with LinkedIn as the priority channel.
- Build a steady posting rhythm across thought leadership, content, events, and company news.
- Grow reach and engagement with fraud, risk, and AML leaders.
How we'll measure successYour main number is inbound pipeline: demo requests and opportunities that come from your channels. The rest are leading indicators that show whether your channels are working:
- Organic traffic from our target audience
- How often DataVisor appears and gets cited in AI search answers
- Email engagement and conversion
- Content and social reach and engagement with fraud, risk, and AML leaders
- Paid efficiency (cost per qualified lead and cost per opportunity)
RequirementsWhat you bring- 7+ years in B2B marketing, ideally at an enterprise SaaS company with a long sales cycle.
- You're AI-first in how you work. You use AI tools every day for research, content, analysis, and ops, and you're always looking for ways to do more with them.
- Experience owning content strategy: building a brand's point of view, deciding what to publish and why, and tying content to business results.
- Hands-on experience improving a brand's visibility in AI search answers (AEO/GEO), and a clear view of how LLMs are changing the way buyers find vendors.
- A demonstrated increase in organic traffic you can point to, plus strong technical SEO knowledge.
- A strong track record running email programs for B2B enterprise SaaS: segmentation, nurture, deliverability, and testing.
- Hands-on experience managing Google Ads, Bing Ads, and LinkedIn Ads for enterprise B2B audiences, with results you can explain.
- Strong experience creating and running display ads for both awareness and outbound campaigns, ideally including person-based platforms.
- Experience growing a B2B brand's social presence, especially on LinkedIn.
- Strong tracking and analytics skills: GA4, Google Tag Manager, UTMs, conversion tracking, and attribution in HubSpot.
- Experience managing agencies and freelancers.
- You measure your work by pipeline, not vanity metrics.
- Experience working closely with designers, and a good eye for creative across web, ads, and social.
Nice to have- Experience working in B2B SaaS, fintech, or fraud-prevention technology environments, with familiarity with AI- and data-driven fraud detection solutions.
- Experience supporting ABM programs for high-value enterprise accounts.
- Exposure to fintech, banking, fraud, risk, or compliance audiences.
- Webflow experience, or another website builder and a willingness to learn Webflow quickly.
- Experience with behavior analytics tools like Mouseflow or Hotjar (heatmaps, session recordings, click tracking).
- Comfortable making quick creative edits in Figma, Canva, or similar tools.
Benefits- Total Base Compensation Range ($135,000 to $170,000)
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) retirement savings plan available.
- Paid Discretionary Time off (unlimited) plus paid holidays.
