The OpportunityWe are seeking a Sr. Digital Marketing Associate who will be responsible for key digital marketing functions including, but not limited to, overseeing the production of digital marketing assets through internal workflows. Working alongside the digital marketing team, internal stakeholders, and our digital agency, the ideal candidate will manage the delivery and execution of key digital marketing functions across all BetMGM digital iGaming products including, but not limited to, BetMGM Casino, BetMGM Poker, Borgata Online, Party Casino, Party Poker, and Wheel of Fortune Online Casino.
Responsibilities- Initiate and manage delivery of digital marketing projects by creating briefs for our creative team, gathering creative feedback and approvals, and distributing finished assets for deployment.
- Contribute to high-level digital acquisition strategy for BetMGM products across all paid social platforms, PPC and display
- Work with BetMGM's paid digital partners including, but not limited to, Google, Apple, Meta, X, TikTok & Snapchat to ensure campaign best practices are being met
- Work closely with internal teams to understand business objectives per product and market, and use those insights to tailor digital marketing strategy
- Support larger Brand & Acquisition team in all asset ideation and creation pertaining to new brand and digital campaigns featuring BetMGM's stack of ambassadors
- Collaborate with teams across the BetMGM organization including, but not limited to, Business Intelligence, Promotions, Product, Compliance, Partnerships and CRM to optimize digital acquisition and retention strategy
- Interpret data through multiple analytics and reporting tools and deliver insightful analysis and recommendations
- Utilize strong analytical ability to help evaluate performance of campaigns
- Remain well-informed on competitor offerings/creative to help guide paid digital strategy
Essential Functions - Must be able to stand or sit and operate computers and other technological devices for extended periods of time.
Qualifications - 3-5 years of experience in digital marketing with a focus on growth marketing
- Demonstrates an excess of attention to detail and meticulous organizational skills
- Background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics
- Experience executing paid digital campaigns on platforms including, but not limited to Google, Apple, Meta, X, TikTok, and Snapchat
- Strong understanding of the digital marketing ecosystem including advanced knowledge in the display, video, programmatic and CTV landscape
- A thorough understanding of the Sports, Sports Betting, and iGaming landscapes.
- An ability to remain focused and multi-task, overseeing several different projects at any given time
- Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
- Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
- Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders
- Good communication, analytics, project management, writing and organizational skills
- Proactively leverages data-driven insights to explore areas of opportunity within the marketing ecosystem.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
CompensationThe pay range for this position is as follows:
79,800.00--106,500.00
Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Gaming Compliance & Licensing Requirements As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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