*PLEASE NOTE: This position is based in the Charlotte, NC, Denver, CO or Seattle, WA area with a hybrid work schedule of three days per week in office (Tues, Wed, Thurs) and two days WFH. This position does not offer visa sponsorship.*The OpportunityAs a Senior CRM Campaign Specialist, you'll help drive customer engagement and business growth through impactful email marketing programs for LendingTree's Insurance business. You'll join a growing Email team and play a hands-on role in bringing CRM strategies to life - from campaign planning and segmentation to testing, deployment, and optimization.
This role is a great opportunity for an experienced email marketer who enjoys balancing strategic thinking with hands-on execution and using data to continuously improve the customer experience.
How You'll Make an Impact- Partner with internal stakeholders to develop and execute email programs that drive business growth and customer engagement.
- Own the execution of automated and one-time email campaigns, including segmentation, personalization, testing, and deployment.
- Contribute to CRM planning, strategy, campaign roadmaps, and timelines.
- Analyze campaign performance and develop A/B tests to measure the impact of changes on key performance indicators.
- Identify and implement opportunities to improve campaign content, design, targeting, templates, and customer journeys.
- Communicate campaign timing, targeting, scope, and results to internal stakeholders.
- Continuously optimize email workflows and communications journeys to improve engagement and conversion.
- Partner with internal technology teams to create and enhance customer communications journeys as needed.
Who You'll Work WithYou'll be part of a larger Email team responsible for the design and deployment of email marketing programs for LendingTree's Insurance business. You'll work closely with CRM, marketing, analytics, technology, and other internal partners to plan, execute, and optimize campaigns.
This is a highly collaborative role where you'll have the opportunity to influence how we engage customers while partnering with teams across the organization to deliver measurable results.
What You'll Bring- 3-5 years of experience in email marketing or customer lifecycle marketing, preferably in a B2C environment.
- Strong understanding of email marketing best practices, deliverability, segmentation, personalization, and automation.
- Hands-on experience building and executing email campaigns.
- Experience with A/B testing and using campaign performance data to inform decisions.
- Strong analytical skills and the ability to translate data into actionable insights.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent organization and attention to detail.
- Strong communication and presentation skills.
- Experience collaborating effectively with cross-functional teams and internal stakeholders.
What Will Help You Thrive- A high degree of initiative, ownership, and personal responsibility.
- Curiosity and a natural desire to understand what's working, what isn't, and how to make it better.
- A collaborative mindset and the ability to build strong relationships with partners across the organization.
- Comfort balancing multiple priorities and working through ambiguity in a fast-paced environment.
- A problem-solving mindset and willingness to test, learn, and iterate.
- The ability to move comfortably between strategic planning, detailed execution, and performance analysis.
- A customer-focused approach and interest in creating more relevant, effective experiences throughout the customer lifecycle.
What Success Looks Like- Email campaigns are delivered accurately and on schedule, with strong execution across targeting, personalization, testing, and deployment.
- Campaign performance contributes to business growth and customer engagement goals.
- Testing and analysis lead to measurable improvements in key email performance indicators.
- Email content, templates, segmentation, and workflows are continuously optimized based on customer and performance insights.
- Internal stakeholders have clear visibility into campaign plans, timing, performance, and results.
- Customer communications journeys become increasingly relevant, effective, and scalable.
What We OfferWe want you to feel supported at work and beyond. Our benefits and programs are designed to help you stay healthy, recharge, plan for the future, and bring your best to whatever matters most to you.
- Medical, dental, and vision insurance
- 401(k) matching
- Generous time off
- Wellness programs and resources
- Annual performance bonus eligibility
The DetailsBase Pay: $100-110k
The base pay offered may vary based on internal factors, job-related knowledge, skills, and experience.
Incentive Compensation: This position is eligible for an annual performance bonus.
Work Authorization: This role is not eligible for immigration sponsorship. Please do not apply for this role if you will need employer sponsorship now or in the future to begin or continue employment.
