8+ years of experience in branded, editorial, social, or digital video content creation or leadership.
Proven track record of developing video content that enhances audience engagement and drives business results.
Expertise in YouTube strategy and content optimization, with a focus on audience development.
Strong portfolio demonstrating exceptional storytelling and high-quality video work.
Experience managing creative projects from concept through production and post-production.
Solid editorial judgment with skills in story structure and visual storytelling.
Ability to influence teams and direct creative partners without formal management responsibilities.
Comfortable presenting creative strategies and recommendations to clients and executives.
Proficient in Adobe Creative Cloud, including Premiere Pro and After Effects; familiarity with AI-powered tools is a plus.
Collaborative and commercially minded, thriving in a fast-paced creative environment.
Responsibilities
Lead the creative development and execution of branded video campaigns across Hearst's iconic brands.
Translate client objectives and audience insights into compelling video concepts and strategies.
Develop original formats and scalable content ideas optimized for various platforms like YouTube and TikTok.
Drive creative excellence throughout all production phases by providing clear guidance and reviewing edits.
Balance brand integration with storytelling to create resonant content that meets client outcomes.
Leverage YouTube expertise to maximize content performance through strategic insights.
Use audience data to refine creative recommendations and improve future content strategies.
Collaborate with cross-functional teams, serving as a senior creative voice across projects.
Benefits
Collaborate with top-tier professionals across diverse industries, shaping the future of media and advertising.
Access to innovative training programs and exclusive industry events to enhance your skills.
Enjoy a hybrid work model that promotes work-life balance.
Participate in Employee Resource Groups to foster a welcoming workplace culture.
Comprehensive benefits package including medical, dental, and vision insurance from Day 1.
Competitive financial benefits, including a 401(k) plan with a generous company match.
Full Job Description
Be Part of What's Next
Bring bold ideas to life through premium branded video that reaches millions of consumers across some of the world's most trusted media brands. As Senior Creative, Video, you'll shape innovative storytelling that delivers measurable business impact while setting the creative standard for HearstMade's next generation of branded content. Key Responsibilities (What You Are Doing)
Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
Leverage YouTube expertise-including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior-to maximize content performance.
Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.
Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects.
Qualifications (What We're Looking For)
8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work.
Experience leading creative projects across concept development, production, and post-production.
Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows.
Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities.
Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator; familiarity with modern creator tools and AI-powered creative workflows is a plus.
Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.
This role is based in New York City and follows a hybrid schedule with four days per week in the office.
Benefits (What We Offer)
Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial benefits, including a 401(k) plan with a generous company match.
Compensation The base salary range below is the Company's good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.
Base Salary Range:
$149,000-$168,000 USD
About Hearst Television Inc
Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
