Senior Copywriter

Movers+Shakers

$95K — $105K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in copywriting at creative advertising agencies specializing in social-first content.
  • Strong background in brand strategy and copywriting for social platforms like LinkedIn, Instagram, and TikTok.
  • Proven ability to conceptualize and deliver disruptive creative work with a robust portfolio.
  • Skilled in visual storytelling, providing feedback on multimedia content including photo and video.
  • Experience in working with entertainment properties.
  • Ability to manage projects from concept through to delivery.
  • Deep passion and understanding of current social storytelling formats, particularly TikTok, with a focus on emerging platforms.

Responsibilities

  • Ideate and create impactful social media content for ongoing clients in collaboration with creative and strategy teams.
  • Enhance the brand's social-first creative strategy to achieve greater market disruption.
  • Establish leadership in organic social marketing to elevate brand cultural relevance.
  • Innovate brand engagement strategies on platforms like LinkedIn, Instagram, and TikTok to promote virality and influencer collaborations.
  • Develop holistic marketing strategies and materials aimed at attracting new clients through various channels.
  • Collaborate with content creation and strategy teams to ensure the execution of the creative vision.

Benefits

  • Open and honest discussions about compensation and career levels during initial calls.
  • Competitive salary packages focused on pay equity across the company.
  • Possibility for growth with senior or junior positions based on individual skills and experience.
Full Job Description
THE ROLE

The ideal candidate is obsessed with culture, humor, and insights, with a passion for innovation and new digital and social platforms. You'll be working on organic brand channels, viral content ideas, headline-grabbing projects, video marketing and more, while working at the speed of social.

This person has a background in creating reactive and organic content at a creative agency, lives for the social buzz, focuses on customer engagement, intuits client needs, develops & delivers killer proposals, and orchestrates home-run projects that leave clients begging for more. You have extensive experience across social media, a track record of disruptive brand marketing, and a bent to building creative solutions based around cultural trends.

RESPONSIBILITIES
  • Ideate, concept and create world-class thumb stopping content for always on social media clients. Working alongside your creative, strategy, and account team.
  • Extend and enhance M+S's social-first creative disruption.
  • Become a world leader in organic social-first marketing, and lead brands to cultural relevance.
  • Invent new ways for brands to utilize LinkedIn, Instagram and TikTok, to drive virality, develop engaging brand channels, and innovate influencer campaigns.
  • Think holistically about the company's growth, and develop marketing materials and strategies to attract new clients (presentations, social media, blog articles, etc.).
  • Partner with the content creation and strategy team to see the creative vision carried through to delivery.

QUALIFICATIONS
  • 5-8 years of experience in a copywriting role at creative advertising agencies focused on always-on social-first content.
  • Strong copywriting and brand strategy experience across multiple social platforms (LinkedIn, Instagram and TikTok).
  • Out-of-the-box conceptual creative thinker with a portfolio of disruptive work.
  • An eye for visual formats and an interest in new ways of storytelling. Experience giving feedback on photo and video assets with an eye for camera, editing, and lighting.
  • Previous experience working on entertainment properties.
  • Experience taking projects from concept through delivery.
  • Deep understanding (and obsession) with entertainment and social storytelling formats of today, such as TikTok, and a high interest in new and emerging social platforms. A low interest in traditional media.
  • Can work autonomously and entrepreneurially.
  • Possess confidence while presenting creative decisions to both internal and external stakeholders.
  • Spread Joy! •

We look forward to hearing from you!

BASE SALARY RANGE

Our estimated range for this role is $95,000-105,000*

*Don't let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!

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