Job Summary
The Senior Business Systems Analyst will support enterprise digital content supply chain initiatives, focusing on Content Creation, Modular Content, Content Assembly, and Content Composition. The role involves enabling scalable content creation, governance, reusability, and personalized de novo content through collaboration across Product, Marketing, and Technology teams. The analyst will partner with Business Product Managers to support tools such as Adobe Express, Adobe Firefly, Adobe GenStudio, Figma Weave, translation tools, and other Adobe utilities, with integrations across Adobe Workfront, Adobe Assets Digital Asset Management (DAM), and Veeva Vault PromoMats (VVPM). The role also supports AI-enabled content workflows, including Generative AI and Agentic AI solutions, to simplify user workflows and improve the end-to-end content lifecycle.
Key Responsibilities
• Drive proof-of-concept (POC) evaluations in collaboration with Business Product Managers to assess AI-driven text, image, and video generation tools, podcast generation, content translation, AI-powered content assembly, and multi-agent orchestration solutions.
• Capture use cases and requirements, conduct workshops and discovery sessions, and facilitate solution walkthroughs to define current-state and future-state workflows.
• Translate business requirements into functional specifications, user stories, and process flows.
• Own the end-to-end management, documentation, refinement, and maintenance of the product backlog.
• Translate internal business needs into actionable product requirements for partners and vendors, including Adobe, and communicate requirements to drive change.
• Translate complex marketing content creation workflows into technical requirements for Agentic AI solutions, supporting automated content assembly and orchestration across the Adobe ecosystem.
• Analyze content creation, assembly, review, approval, and publishing workflows to identify optimization opportunities.
• Support backlog refinement, prioritization, and sprint planning in Agile delivery environments.
• Provide functional expertise in Content Supply Chain, Modular Content, Content Creation (derivative and de novo), Content Assembly, and Content Composition workflows.
• Drive the technical partnership between business stakeholders and Adobe, serving as the primary contact for product inquiries, feature requests, and technical troubleshooting.
• Coordinate delivery activities with external vendors and system integrators, ensuring technical implementations align with functional designs and user stories.
• Monitor project milestones, identify delivery risks, and manage cross-workstream dependencies to support timely releases.
• Drive the technical implementation and enhancement of Adobe Express, Creative Cloud, and integrated content assembly platforms.
• Collaborate with cross-functional teams to design scalable, reusable, and governed content processes.
• Recommend process improvements and scalable content operating models aligned with enterprise content strategy.
• Document functional requirements and collaborate with AI/ML developers to define technical requirements for Agentic AI orchestration layers and their interactions with adjacent legacy systems.
• Support end-to-end testing activities, including System Integration Testing (SIT) and User Acceptance Testing (UAT) planning and coordination.
• Define and validate test scenarios, business validation criteria, and acceptance requirements.
• Validate AI agent decision-making logic to ensure automated outputs consistently meet brand guardrails and business rules.
• Coordinate defect triage, issue resolution, and business sign-off activities.
• Partner with QA and technical teams to maintain traceability between requirements and delivery, ensuring technical outputs meet business expectations and governance standards.
• Serve as the primary liaison for the technical partnership with Adobe, facilitating cross-functional decision-making and strategic discussions with Adobe Product Leaders.
• Coordinate regular strategic discussions with Adobe Customer Success and Product Leaders to ensure business needs are considered in the Adobe Creative Cloud roadmap.
• Serve as a liaison among business stakeholders, product owners, architecture, development, QA, and operations teams.
• Facilitate cross-functional discussions, decision-making sessions, and status reviews.
• Communicate project updates, risks, dependencies, and recommendations to leadership and delivery teams.
• Influence business and technical teams through strong analytical, communication, and stakeholder management skills.
Required Qualifications
• 8+ years of experience as a Business Systems Analyst or Functional Analyst.
• Proven experience in a Product Owner or Delivery Coordinator capacity within a large-scale enterprise environment.
• Strong experience in Content Supply Chain or Digital Content Management.
• Hands-on experience with Adobe Express or content assembly platforms.
• Strong understanding of Content Creation, Assembly, Composition, and Modular Content workflows.
• Experience with Digital Asset Management (DAM), metadata, taxonomy, and content governance processes.
• Experience in requirements gathering, functional analysis, UAT, documentation, and training.
• Experience working in Agile delivery models.
• Strong stakeholder management, communication, and cross-functional collaboration skills.
• Familiarity with enterprise architecture and digital content workflow tools, content creation tools, DAM, and production applications such as Adobe Journey Optimizer (AJO).
• Ability to elicit, document, track, and refine requirements, define scope, and create epics and user stories using tools such as Jira and Confluence.
• Knowledge of LLM orchestration and prompt engineering for headless system interactions.
Preferred Qualifications
• Experience operating, implementing, or using Adobe platforms such as Adobe Express, Adobe Firefly, Creative Cloud applications, and Creative Cloud Libraries.
• Strong understanding of Adobe Workfront, Adobe Assets as a DAM, and content review and approval solutions within an end-to-end automated digital content supply chain.
• Experience with Agentic AI content capabilities and content assembly solutions such as Adobe GenStudio and CX-Coworker.
• Understanding of system integrations across Adobe Workfront, Adobe Express, Adobe Firefly, Adobe Experience Manager (Adobe Assets), and Veeva Vault PromoMats.
• Knowledge of API architectures and integrations across enterprise content platforms.
• Experience mapping AI agent workflows that retrieve source data from orchestration tools, generate draft text content, extract relevant data and metadata from DAM solutions, and transfer digital content to API-enabled systems.
• Familiarity with Large Language Models (LLMs) and their applications in content generation and review.
• Experience with Generative AI and Agentic AI solutions for simplifying workflows and improving user experience.
