Job Summary:
We are looking for a Senior Business Process Analyst with 12+ years of experience in digital, marketing operations, or content management consulting, including at least 5 years leading content supply chain, Digital Asset Management (DAM), or marketing workflow transformation programs. The ideal candidate will have strong expertise in business analysis, process consulting, Adobe content supply chain solutions, and operating model transformation. The role involves leading current-state assessments, defining future-state processes, developing transformation roadmaps and business cases, and driving stakeholder alignment and executive approvals.
Key Responsibilities:
Discovery and Current-State Validation
• Map workflow personas to client subject-matter experts and coordinate workshop and interview schedules with business analysts.
• Review existing current-state documentation, swimlanes, and DAM requirements to identify gaps before workshops.
• Lead workshops across workflow clusters, including creative request and distribution, asset acquisition, third-party and directory, and owned-website updates.
• Conduct persona interviews and pain-point surveys.
• Own the pain-point log, perform root-cause analysis, and prioritize findings using impact-versus-effort frameworks.
Solution Mapping
• Develop the content supply chain capability model across planning, creation, management, delivery, and measurement.
• Map identified pain points to Adobe solutions in collaboration with Workfront, AEM Assets, and integration architects.
• Evaluate and define solutions involving Workfront, AEM Assets, Frame.io, Firefly, GenStudio, and Express.
• Lead decisions regarding existing systems to be retired, retained, or integrated.
Future-State Process and Operating Model
• Establish future-state design principles and define the target operating model.
• Define approval gates, legal and rights checkpoints, and service-level requirements.
• Develop the RACI and governance model, including a DAM council and content operations roles.
• Review future-state process flows across all workflow clusters to ensure consistency and business value.
• Drive stakeholder alignment and secure sign-off on future-state processes.
Roadmap and Business Case
• Lead initiative backlog sizing and develop a phased roadmap covering quick wins, foundation, and scale.
• Own the business case and benefits model using baseline metrics such as volumes, cycle times, rework, and duplicate storage.
• Collaborate with the Change Management Lead to develop the adoption strategy.
Readout and Handover
• Develop the final report and executive storyline.
• Co-present the executive readout to stakeholders.
• Conduct knowledge transfer to the implementation team.
Ongoing Engagement Responsibilities
• Perform quality reviews of all project deliverables.
• Support weekly status reporting and fortnightly steering committee meetings.
• Serve as the primary day-to-day contact for the client's Product Owner and DAM Manager.
Required Qualifications:
• 12+ years of experience in digital, marketing operations, or content management consulting.
• At least 5 years of experience leading content supply chain, DAM, or marketing workflow transformation programs.
• Mandatory expertise in Business Analysis and Process Consulting.
• Hands-on knowledge of the Adobe content supply chain, particularly Workfront and AEM Assets.
• Working knowledge of Frame.io, Creative Cloud, Firefly, and GenStudio.
• Proven experience conducting current-state assessments and designing future-state operating models for creative, marketing, or brand teams.
• Strong skills in process mapping, root-cause analysis, and prioritization frameworks.
• Experience developing transformation roadmaps and business cases that have secured executive approval.
• Strong understanding of DAM concepts, including metadata and taxonomy, rights and usage management, asset lifecycle, and brand governance.
• Experience facilitating workshops with senior stakeholders and frontline creative teams.
• Ability to translate complex, multi-system findings into clear executive-level recommendations.
• Experience collaborating with specialist teams, including Workfront architects, DAM architects, taxonomy specialists, integration teams, rights specialists, GenAI teams, and measurement teams.
• Strong organizational and delivery management skills, with the ability to work toward defined milestones.
• Business-oriented approach to recommendations, focusing on cycle time, cost, rework, and brand risk.
Preferred Qualifications:
• Adobe certifications in Workfront or AEM Assets, including Business Practitioner or Architect certifications.
• Experience with Generative AI content use cases and governance.
• Familiarity with web content management systems such as Jahia, AEM Sites, and WordPress.
• Familiarity with video platforms such as Brightcove and marketing automation platforms such as Salesforce Marketing Cloud.
• Lean, Six Sigma, or similar process improvement certification.
