Qualifications

• 5-7 years of experience in marketing, preferably in the gaming sector.
• Strong organizational and planning skills to manage multiple campaigns.
• Proficiency with social analytics tools for data-driven decision making.
• Attention to detail to ensure high-quality campaign execution.
• Excellent communication skills for effective collaboration and presentation.

Responsibilities

• Develop strategic plans with the Shanghai team to target new audience segments.
• Execute high-impact media campaigns and manage end-to-end vendor relationships.
• Increase brand awareness among potential players and re-engage churned users.
• Measure campaign effectiveness through brand lift studies and KPI tracking.
• Negotiate with media agencies to maximize value for media budgets.
• Adapt marketing strategies for the North American audience using internal resources.
• Establish a results-oriented process for analyzing campaign outcomes.

Benefits

• 100% employer-paid healthcare premiums for you and your dependents.
• Generous paid time off to ensure work-life balance.
• 401K/RRSP plan for financial security.
• Employer-paid life and disability insurance for additional peace of mind.
• Team-building activities throughout the year to foster a collaborative culture.
• Flexible working hours to accommodate personal schedules.