The OpportunitySitting at the intersection of luxury brand building, creativity and commercial strategy, this role requires someone who understands that growing a luxury brand is about more than driving sales, it is about building long-term desirability, protecting a distinctive creative vision, and creating meaningful connections with consumers while delivering strong business results. The Senior Brand Marketing Manager will lead the day-to-day execution of the North American marketing strategy for L'Artisan Parfumeur and Dries Van Noten, with a significant focus on accelerating growth and awareness. In close partnership with the Senior Director, Niche Marketing, this person will translate each brand's vision into locally relevant strategies and experiences across holistic marketing touchpoints. This is an ideal role for a marketer who combines strong brand instincts with keen commercial acumen, someone who is passionate about luxury and fashion, highly analytical, and energized by the opportunity to build brands with significant growth potential.
What you'll get to doBuild Distinctive Luxury Brands- Serve as a passionate steward of each brand, ensuring all consumer-facing initiatives reflect its unique creative vision, luxury positioning and brand codes
- Develop compelling brand narratives and Reasons to Believe that differentiate each brand within the competitive luxury beauty landscape
- Bring a strong understanding of fashion, luxury, culture and consumer behavior to brand marketing and commercial execution
Drive Strategy & 360° Marketing- Develop and execute holistic marketing plans across both brands, creating compelling 360 campaigns around core icons, innovation, and key brand moments
- Lead the localization of global launches and campaigns, with a particular eye to in-person animations, determining how and where each brand should show up in the North American market
- Partner closely with PR & Communications, eCommerce, Retail Marketing, Education and Sales to create integrated consumer experiences across touchpoints
- Ensure every activation meets a high bar for luxury execution, from creative expression and storytelling to the details of the consumer experience
- Define KPIs for launches and campaigns, rigorously track performance, and use results to optimize in-market programs, investment decisions, and future plans
Product Strategy & Business Management- Participate in annual brand and category planning, aligning innovation, assortment, distribution and investment priorities to accelerate growth
- Monitor brand, category, SKU and retailer trends to identify drivers of growth and profitability
- Partner with Demand Planning and Operations to maintain healthy inventory levels and ensure strong launch execution
- Translate consumer, competitive and commercial data into insights and action
- Inform A&P investment, balancing brand-building priorities with commercial returns
- Partner with Commercial and Retail Excellence to develop retailer strategies, identifying opportunities to improve productivity and sell-through
- Drive pricing, assortment and innovation strategies informed by the competitive landscape, consumer insights and regional trends
We'd love to meet you if you have- Bachelor's degree; MBA a plus
- 7+ years of experience in luxury beauty, fragrance, fashion or a related premium category
- A genuine passion for fashion, luxury and culture, with strong curiosity about the forces shaping consumer tastes and behaviors
- A sophisticated understanding of luxury brand building and the judgment to know when to pursue growth and when to protect brand equity and desirability
- Strong brand-building instincts combined with commercial and analytical rigor; equally comfortable discussing creative strategy, consumer behavior, and market performance
- Demonstrated success translating global brand vision into locally relevant marketing strategies
- Experience developing and executing integrated marketing programs across retail, media, PR, influencer, digital and eCommerce
- Experience partnering with retailers, especially luxury department stores, to bring brands to life (preferred)
- Strong understanding of the North American luxury consumer and the behaviors that drive discovery, desirability, purchase and advocacy
- Ability to turn data, consumer insights and competitive intelligence into clear strategic recommendations
- Experience managing full or partial A&P investment and contributing to brand P&L performance
- An entrepreneurial mindset and enthusiasm for building brands, particularly those at an earlier stage of awareness and growth
- Excellent communication and presentation skills, with the ability to influence across functions, levels and geographies
- Strong aesthetic judgment and exceptional attention to detail, with an instinct for what feels authentic and appropriate for a luxury brand
- Ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
Compensation As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from
$120,000.00 - $130,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.
What you'll love about us- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
