Senior Brand Manager

The Opportunity

The Senior Brand Manager is a strategic creative leader responsible for advancing the firm's visual brand, creative direction, and design capabilities across channels. Reporting to the Assistant Director of Marketing, this role sets creative standards, oversees high-quality visual solutions for web, social media, digital campaigns, client materials, presentations, events, and business development initiatives, and drives continued evolution of the firm's design function.

The ideal candidate is both a strong hands-on designer and a forward-thinking leader who can modernize design processes, introduce new tools-including AI-enabled technologies-and foster a culture of creativity, collaboration, and continuous improvement. A balance of strategic vision and operational excellence is essential.

An online portfolio is required. Candidates should be able to articulate creative strategy, design decisions, and measurable outcomes for featured work.

The Day-To-Day

On any given day, you will:

• Lead the strategic direction and day-to-day operations of the firm's design function
• Evolve the firm's visual brand expression while maintaining consistency, professionalism, and credibility
• Develop and maintain brand standards, design systems, templates, asset libraries, and creative guidelines
• Provide creative direction and quality control across print, digital, web, social, presentations, events, proposals, and firmwide campaigns
• Design and produce high-impact visual assets including collateral, reports, infographics, digital ads, and event materials
• Lead modernization of firm templates (PowerPoint, Word, email, digital graphics)
• Partner with marketing, BD, communications, events, practice groups, attorneys, and leadership to translate business objectives into visual solutions
• Apply a digital-first mindset, ensuring materials are optimized for the channels where they will be used
• Identify opportunities to improve design workflows, intake processes, file management, and production standards
• Evaluate and introduce new tools and technologies, including AI-enabled and automation-supported workflows
• Lead, coach, and develop design team members; foster a collaborative, service-oriented culture
• Oversee external vendors, freelancers, and production partners for quality, brand alignment, and timely delivery
• Support high-priority firm initiatives including campaigns, events, sponsorships, recruiting, DEI, and pro bono
• Establish and monitor quality standards for accuracy, consistency, accessibility, and production readiness
• Stay current on design trends, digital engagement, AI tools, and professional services marketing best practices
• Manage multiple projects, priorities, and deadlines in a fast-paced environment
• Perform other duties as assigned

You Have

• Bachelor's degree or equivalent experience required; degree in Graphic Design, Visual Communications, Brand Design, Marketing, or related field preferred.
• 8+ years in brand management, graphic design, creative services, or a related field
• 3+ years providing creative direction or team leadership to designers, contractors, or vendors
• Demonstrated experience across print, digital, presentation, campaign, and brand applications
• Proven ability to lead projects from concept through delivery, including stakeholder intake, design development, review, and production
• Experience leading or transforming a design, creative services, or brand function
• Background in a law firm, professional services firm, agency, or complex matrixed environment
• Experience developing brand guidelines, design systems, template libraries, or creative workflow processes
• Familiarity with project management, DAM, proofing, or creative operations platforms
• Experience with executive communications, client pitches, thought leadership, and integrated marketing programs

What We Provide

Seyfarth provides competitive salary and benefits at all levels, and our culture embraces the entrepreneurial spirit of its professionals like no other firm. Our professional staff are a collaborative team, helping to define the unique client experience offered by the firm. We understand that it takes more than attorneys to build a successful legal practice; everyone participates in our commitment to excellence.

Location Specific Language

The salary range for this role is $129,000 to $143,000 annually, which is based on a 40 hour work week. This range is only applicable for jobs to be performed in Chicago. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, and business or organizational needs. This job is also eligible for an annual merit increase and bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k).

#LI-Hybrid

#LI-DNI

This position is based in Chicago, IL 60606

• Bachelor's degree or equivalent experience required; degree in Graphic Design, Visual Communications, Brand Design, Marketing, or related field preferred.
• 8+ years in brand management, graphic design, creative services, or a related field
• 3+ years providing creative direction or team leadership to designers, contractors, or vendors
• Demonstrated experience across print, digital, presentation, campaign, and brand applications
• Proven ability to lead projects from concept through delivery, including stakeholder intake, design development, review, and production
• Experience leading or transforming a design, creative services, or brand function
• Background in a law firm, professional services firm, agency, or complex matrixed environment
• Experience developing brand guidelines, design systems, template libraries, or creative workflow processes
• Familiarity with project management, DAM, proofing, or creative operations platforms
• Experience with executive communications, client pitches, thought leadership, and integrated marketing programs

On any given day, you will:

• Lead the strategic direction and day-to-day operations of the firm's design function
• Evolve the firm's visual brand expression while maintaining consistency, professionalism, and credibility
• Develop and maintain brand standards, design systems, templates, asset libraries, and creative guidelines
• Provide creative direction and quality control across print, digital, web, social, presentations, events, proposals, and firmwide campaigns
• Design and produce high-impact visual assets including collateral, reports, infographics, digital ads, and event materials
• Lead modernization of firm templates (PowerPoint, Word, email, digital graphics)
• Partner with marketing, BD, communications, events, practice groups, attorneys, and leadership to translate business objectives into visual solutions
• Apply a digital-first mindset, ensuring materials are optimized for the channels where they will be used
• Identify opportunities to improve design workflows, intake processes, file management, and production standards
• Evaluate and introduce new tools and technologies, including AI-enabled and automation-supported workflows
• Lead, coach, and develop design team members; foster a collaborative, service-oriented culture
• Oversee external vendors, freelancers, and production partners for quality, brand alignment, and timely delivery
• Support high-priority firm initiatives including campaigns, events, sponsorships, recruiting, DEI, and pro bono
• Establish and monitor quality standards for accuracy, consistency, accessibility, and production readiness
• Stay current on design trends, digital engagement, AI tools, and professional services marketing best practices
• Manage multiple projects, priorities, and deadlines in a fast-paced environment
• Perform other duties as assigned