Bachelor's degree in Business Administration, Marketing, Communications, or related field preferred
5+ years of experience in marketing and brand management
5+ years of experience in the consumer packaged goods (CPG) industry preferred
Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar)
Experience in uncovering consumer behaviors and identifying growth opportunities
Responsibilities
Support the creation and development of the brand marketing plan from strategy to analysis
Demonstrate a deep understanding of performance drivers for the assigned category and brand
Collaborate with teams to develop compelling brand selling stories and marketing programs
Lead the development of targeted campaign and marketing program strategies
Manage project workflows related to brand marketing initiatives
Integrate brand initiatives into digital marketing execution across various platforms
Develop innovative strategies for consumer loyalty programs
Benefits
Competitive total compensation
Opportunities for professional growth and development
Dynamic work environment with a focus on innovation
Collaboration with cross-functional teams
Engagement in high-impact brand strategies
Full Job Description
A Day in the Life:
Some brands follow trends. Monster sets the pace. This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Senior Brand Manager partners with insights, digital, sales, and category teams to shape culture-forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big-picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down. The Impact You'll Make:
Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).
Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.
Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
Develop and manage project workflows as it pertains to brand marketing Initiatives.
Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers
Ensure all projects and programs are accounted for and meet budget parameters.
Develop new news and big ideas for brand programs and projects.
Who You Are:
Bachelor's degree in Business Administration, Marketing, Communications or related field of study preferred
5+ years of experience in marketing, brand management
5+ years of experience in consumer packaged goods (CPG) industry preferred
Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar) with experience uncovering consumer behaviors, identifying growth opportunities, and informing brand strategy and innovation.
Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.
Pay Range
$107,250-$143,000 USD
About Monster Beverage Corporation
Monster Beverage Corporation is an American beverage company that manufactures energy drinks, natural soft drinks, and fruit drinks. The company was founded in 1935 as Hansen's and was renamed Monster Beverage Corporation in 2012. The company's flagship product is Monster Energy, which is one of the top-selling energy drinks in the world. Monster Beverage Corporation is headquartered in Corona, California and has operations in North America, Europe, and Asia.
