About the Role:Dr. Squatch is looking for a Director of Brand Marketing to lead strategic partnerships, licensing and limited-edition development, along with influencer marketing and integrated campaigns that build cultural relevance and drive business growth.
Reporting to the VP of Marketing, this people leader will bring a strong point of view on the partners, talent and ideas that belong in the Dr. Squatch brand. You'll connect with Gen Z while strengthening our appeal to core millennial consumers, and turn cultural insights into memorable campaigns across digital channels and real-world experiences.
The ideal candidate combines sound brand judgment with hands-on execution. You can recognize a breakout idea, build its business case and lead the complex work required to bring it to market.
This is a full-time, hybrid role with company benefits, based in Marina Del Rey, CA.
The anticipated base compensation range for this role will be $150,000 to $185,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:- Brand Strategy and Cultural Relevance
- Translate brand and business priorities into a focused partnership and campaign roadmap that recruits new households and strengthens consumer engagement.
- Bring an informed point of view on entertainment, sports, music, gaming and lifestyle. Distinguish lasting audience relevance from a short-lived trend.
- Evaluate opportunities against audience fit, brand distinctiveness, cultural impact and commercial potential. Protect Dr. Squatch's voice and humor across every collaboration.
- Partnerships Licensing and Limited Editions
- Lead the partnership pipeline from idea and outreach through evaluation, negotiation, activation and renewal, working with Legal and Finance on deal terms and economics.
- Develop compelling collaboration and limited-edition concepts with Product and Creative, connecting the partner to the product, fragrance and consumer experience.
- Manage licensor and partner relationships, rights, usage terms and approval workflows. Coordinate launch timing with product readiness and commercial opportunities.
- Integrated Campaigns and Celebrity Talent
- Lead complex campaigns from brief and creative development through production, launch and evaluation, integrating digital content with events and experiential activations.
- Manage celebrity-focused campaigns with talent teams and agencies, including deliverables, production needs, approvals and usage rights.
- Partner with Creative, Paid Media, Shopper Marketing, PR and Commerce teams to connect campaign storytelling with retail, DTC, Amazon and social commerce activation.
- Influencer Strategy and Earned Attention
- Lead influencer strategy across organic advocacy, paid partnerships and creator amplification. Select talent for audience relevance, creative credibility and performance.
- Develop earned-media opportunities with PR partners and translate cultural moments into stories and experiences people want to share.
- Team Leadership Operations and Measurement
- Manage and develop the team, set clear priorities and provide direct feedback. Hold agencies and partners accountable for the quality and delivery of their work.
- Own program budgets and maintain detailed timelines, deliverables and approval plans. Anticipate dependencies and resolve risks before they disrupt execution.
- Define objectives and KPIs with channel owners. Evaluate audience growth, engagement, earned attention and commercial results, and use findings to improve future investment.
- Present recommendations and results clearly to leadership, connecting the strategic opportunity to the execution details and financial implications.
About You:- 10+ years of relevant experience in brand marketing, partnerships or integrated marketing, including experience managing and developing people.
- A demonstrated track record of breakout campaigns and collaborations for culturally relevant consumer brands, with a clear account of your role and measurable results.
- Experience managing licensing partnerships and limited-edition launches, including deal evaluation, rights management and partner approvals.
- Proven experience with celebrity talent and influencer programs, including earned and paid strategies, content production and amplification.
- A strong understanding of Gen Z and millennial consumers, and the judgment to connect cultural opportunities to a brand's identity and business priorities.
- Experience delivering complex campaigns across digital channels and real-world experiences, coordinating agencies and multiple internal teams.
- Strong analytical and financial skills. You can build a business case, manage budgets and turn performance data into actionable decisions.
- Exceptional organization and attention to detail, with the ability to maintain strategic perspective while staying close to execution.
- A collaborative, decisive leadership style and the confidence to advocate for an idea, challenge a weak fit and help teams move forward.
- A genuine enthusiasm for Dr. Squatch's products, humor and consumers, and curiosity about the cultural communities shaping their lives.
- Bachelor's degree in Marketing, Business or a related field, or equivalent relevant experience.
#LI-TC1 #LI-HYBRID #LI-FULLTIME
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
