6+ years of brand or visual design experience, preferably in a high-growth startup or top agency.
Proven ability to build or evolve a brand for technical or B2B products.
Hands-on experience with AI design tools, showcasing faster and scalable work.
Strong proficiency in Figma; skills in motion, 3D, or illustration are advantageous.
Demonstrated project ownership with the ability to prioritize and work independently.
Ability to articulate design choices and accept constructive feedback.
Responsibilities
Own and evolve the Terra visual identity across all platforms.
Design and oversee a variety of creative assets including web pages, social media, and marketing materials.
Translate complex security concepts into engaging visuals for target audiences.
Create templates and AI workflows to empower teams to produce on-brand assets independently.
Design assets for product launches, campaigns, and industry conferences.
Utilize AI tools to rapidly explore ideas and produce final designs efficiently.
Benefits
Flexible work location in New York or Tel Aviv.
Opportunity to shape the brand identity from the ground up.
Access to cutting-edge AI design tools and technologies.
Collaborative environment with cross-functional teams.
Potential for professional growth in a high-impact role.
Full Job Description
Description
The Role
We are on the search for will be our first Senior Brand Designer. How will you know if this is the right role for you?
You own every creative asset Terra makes, from the brand system to website to social posts. You set the creative bar, and determine how the work gets done.
You use AI design tools to go from idea to finished work and to help scale creative assets and empower others to create. You build systems and templates that help us move fast and stay on brand.
You decide how Terra looks, moves, and feels in the market.
Location: New York or Tel Aviv. Reports to: CMO.
What you will do
Own the brand. Evolve the Terra visual identity: logo use, type, color, illustration, motion, and photo direction. Keep it coherent across every surface, but let it flex and grow.
Makeand oversee the work. Design web pages, product launches, paid and organic social, ads, decks, event booths, swag, reports, and sales collateral. Brief and manage agencies, freelancers, or video or event vendors when the work needs more hands.
Make security interesting. Turn complex ideas, like agentic offensive security, into visuals that our target audience understands.
Build the creative engine. Create templates and AI workflows, such as custom styles and prompt libraries, so that sales, marketing, and product teams can make on-brand assets without you.
Designcampaigns and content. Create assets for product releases, campaigns, conferences such as RSAC and Black Hat, and research drops.
Work AI-first. Use AI image, video, and motion tools (e.g., Midjourney) to explore ideas fast and produce final assets. Use AI features in design tools (e.g., Figma) to scale one design into many sizes, formats, and variants Use tools such as Claude to draft concepts, write briefs, and prototype simple web pages or interactive pieces.
Requirements
What you bring
6+ years of brand or visual design experience, with time at a high-growth startup or a top agency.
Experience building or evolving a brand for a technical or B2B product.
Daily, hands-on use of AI design tools, with real examples of work you delivered faster or at larger scale because of them.
Strong Figma skills and good skills in motion, 3D, or illustration - a plus.
Ownership. You can run many projects at once, set your own priorities, and finish work without close supervision.
Clear opinions, held loosely. You can explain your design choices and you accept good feedback.
Nice to have
Experience in cybersecurity, developer tools, or AI brands.
Web design and no-code build skills, (e.g., Webflow).
Event and booth design for large industry conferences.
Experience as the first or only designer at a company.
