About the RoleWe are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will own CRM strategy and campaign execution for Occasions - key seasonal and cultural moments (e.g. Valentine's Day, Mother's Day, Canada Day, Thanksgiving, Boxing Day, and more) that drive some of the highest-impact order volume moments of the year.
You will be responsible for developing integrated CRM strategies that maximize customer engagement and order volume during these peak moments, while connecting moment-based campaigns to longer-term lifecycle retention. The ideal candidate can think big picture about occasion strategy in one moment and dive into the weeds of campaign execution and reporting in the next.
You're excited about this opportunity because you will...- Own CRM campaign strategy for Canadian Occasions - develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments
- Build end-to-end campaigns - manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze
- Partner cross-functionally - collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns
- Analyze and iterate - review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies
- Connect occasions to lifecycle journeys - work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs
- Stay current on best practices - monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team
We're excited about you because you have...- 4+ years of experience in CRM, email, or lifecycle marketing
- Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud)
- Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis
- Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs
- Strong written and verbal communication skills
- Experience collaborating cross-functionally with creative, analytics, and product or strategy teams
- Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities
- Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus
- Bachelor's degree or equivalent experience
CompensationActual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.
$87,000-$108,500 CAD
