THE ROLE
We're seeking a relationship-driven, strategic Senior Account Manager to own client strategy, GMV growth outcomes, and team leadership for an assigned portfolio - setting the direction that Account Managers and Associates execute against, and serving as the client's primary trusted advisor.
The ideal candidate has hands-on experience running TikTok Shop accounts, plus a background in commerce, affiliate marketing, or growth strategy, and is comfortable managing a team and partnering across a cross-functional org to drive results.
WHAT YOU'LL DO
Client Strategy & Relationship Management
- Act as the primary point of contact and trusted advisor for the client relationship, building long-term partnerships with realistic but ambitious goals.
- Set the account strategy and educate clients on the TikTok Shop ecosystem and growth levers.
GMV Growth Accountability
- Own GMV growth outcomes across an assigned portfolio of client accounts.
- Analyze content, competitor, and promo landscapes to identify what's driving or blocking growth, and adjust strategy accordingly.
Team Leadership & Portfolio Oversight
- Manage and develop the Account Managers and/or Associates supporting your portfolio - reviewing their work, providing feedback, and maintaining a high quality bar across deliverables.
- Serve as the final internal escalation point before agency leadership, resolving risks and blockers raised by your team.
Strategic Reporting & Insight
- Turn validated performance data (GMV, orders, CVR, AOV, traffic, promo, content, and LIVE performance) into strategic recommendations, not just summaries.
- Present a clear point of view to the client on what to do next, driving the following cycle of decisions.
Affiliate Strategy Input
- Interpret affiliate performance trends to inform overall account strategy, flagging opportunities or risks to the affiliate function rather than owning recruitment directly.
Growth, Cross-Sell & Campaign Strategy
- Proactively identify growth opportunities and additional ways to support the client, including upsells and cross-sells.
- Design and evaluate offer/promotion strategy - promo structures, campaign timing, and bundle strategy - tied clearly to GMV goals.
Cross-Team Collaboration
- Partner with Affiliate, Paid Media, Account Managers, and Shop Ops to align on client strategy and keep execution moving smoothly across teams.
- Align with the VP of Accounts on account strategies, growth opportunities, and long-term client success.
Account Health & Churn Prevention
- Monitor account health signals - engagement, satisfaction, and performance trend - and act early on any warning signs to keep client relationships stable and growing.
WHAT WE'RE LOOKING FOR
Required Experience
- At least 2+ years of hands-on TikTok Shop management experience.
- 4+ years in account management, client services, e-commerce, or growth-focused roles.
- Strong understanding of social commerce, TikTok Shop, affiliate programs, and direct-response strategies.
- Exceptional soft skills - communication, adaptability, problem-solving, and relationship-building.
- Experience working with brands on growth-focused campaigns (not traditional media buying).
- Ability to analyze KPIs and campaign performance and turn data into strategic insights.
- Passion for digital marketing, emerging commerce trends, and client success.
Desired Experience
- Work experience at TikTok (the platform/company) is a plus.
- Strong understanding of TikTok Shop and social commerce trends.
Education
- Bachelor's degree in Marketing, Communications, or a related field.
Location
WHAT YOU GET
Benefits
- 401K
- Health Insurance
- 10 Days of PTO (increases with tenure) plus Holidays
- Flexible Work Hours
