5+ years of media sales experience, with at least 3 years in broadcast, cable, or streaming TV advertising
Demonstrated success in meeting revenue goals and acquiring new direct business
Familiarity with audience research tools and metrics like ratings, CPP/CPM, reach, and frequency
Strong skills in presentation, negotiation, and relationship-building with local businesses and agencies
Proficient in CRM systems and Microsoft Office or Google Workspace
Bachelor's degree in marketing, communications, business, or equivalent experience
Valid driver's license and reliable transportation for client visits
Responsibilities
Meet or exceed revenue and new business targets monthly, quarterly, and annually
Prospect and secure new advertisers, focusing on transactional businesses not currently utilizing television
Expand existing client relationships across various media platforms including linear, CTV/OTT, and digital
Develop integrated multiplatform campaigns, including sponsorships and branded content
Manage key accounts as a strategic marketing partner, conducting needs-analysis meetings
Negotiate rates and terms while maintaining pricing integrity
Present post-campaign results to clients to encourage renewals and upselling
Benefits
Opportunities for professional growth and development
Access to industry-leading tools and resources
Collaborative work environment with a focus on innovation
Flexible work arrangements to support work-life balance
Health and wellness programs to promote employee well-being
Full Job Description
Meet or exceed monthly, quarterly and annual revenue and new business targets
Prospect and close new direct advertisers, with a focus on transactional businesses not currently on television
Grow share of wallet with existing clients and agencies across linear, CTV/OTT, digital and sponsorship inventory
Build multiplatform campaigns, including integrated sponsorships, branded content and event marketing
Manage a book of key direct and agency accounts as a strategic marketing partner
Run needs-analysis meetings and build custom proposals grounded in client business goals
Negotiate rates, packages and terms while protecting inventory value and pricing integrity
Present post-campaign results and recommendations to drive renewals and upselling
Use Nielsen, Comscore, Kantar and similar tools to build ratings-based and audience-based proposals
Track market trends, competitive media spending and political, seasonal and category opportunities
Maintain an accurate pipeline and forecasts in the CRM (e.g., Salesforce, Matrix, Wide Orbit)
Obtain credit approval for new accounts and ensure timely payment of all receivables, assisting with collection efforts for past-due accounts as needed.
Perform additional duties and special projects as assigned, consistent with a senior-level sales leadership role.
5+ years of media sales experience, at least 3 in broadcast, cable or streaming TV advertising
Proven record of meeting or exceeding revenue goals and closing new direct business
Working knowledge of ratings, CPP/CPM, reach and frequency, and audience research tools
Strong presentation, negotiation and relationship-building skills with local business owners and agency buyers
Proficiency with CRM and sales platforms plus Microsoft Office or Google Workspace
Bachelor's degree in marketing, communications, business or equivalent experience
Valid driver's license, a clean driving record, reliable transportation and auto insurance for local client visits
Preferred experience selling CTV/OTT, programmatic or addressable advertising alongside linear
Familiarity with Wide Orbit.
Physical requirements:
Sits, stands and walks on a regular basis
Ability to communicate in English both verbally and in writing
Dexterity to manipulate computer keys, cell phone and other office equipment
Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing
Prepare reports, business correspondence, and business proposals
Quick and clear thinking required
Ability to gather and organize large amounts of data and search for patterns and connections
Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.
