Senior Account Executive, Fashion & Lifestyle

Job Description
We're looking for a Senior Account Executive to join AZIONE's Fashion & Lifestyle Division on the Media + Brand team, supporting a portfolio of fashion, retail, lifestyle, accessories, and contemporary designer brands.

This position is based in New York City. Our NYC team follows a hybrid work schedule, with a mix of in-office and remote work.

This is not a traditional publicity role. It's a strategic, media-driven position for someone who understands how today's most exciting brands build relevance across editorial, retail, creator ecosystems, partnerships, celebrity, and culture.

You have a strong pulse on the evolving fashion and lifestyle landscape, from luxury and contemporary brands to emerging designers, retail, hospitality, and consumer trends. You know how to translate a product launch, founder story, partnership, or campaign into compelling editorial opportunities that generate meaningful visibility and cultural conversation.

You understand today's media ecosystem across:

• Fashion + lifestyle media
• Retail + business press
• Luxury + consumer publications
• Executive thought leadership
• Cultural relevance + commercial impact

You're naturally curious, proactive, and constantly looking for opportunities to connect brands to the conversations shaping fashion, lifestyle, and modern consumer culture.

Key Responsibilities

Client Relationships & Account Support

• Serve as a trusted day-to-day contact across fashion, lifestyle, retail, and contemporary designer accounts.
• Support client calls, showroom appointments, desksides, interviews, press previews, fashion week initiatives, retail openings, brand activations, and experiential events alongside senior leadership.
• Manage timelines, agendas, action items, and client deliverables with exceptional organization and attention to detail.
• Build strong client relationships through proactive communication, responsiveness, and thoughtful execution.
• Support new business initiatives through research, competitive audits, brainstorms, and proposal development.

Media Strategy & Cultural Storytelling

• Drive proactive media outreach across fashion, retail, lifestyle, luxury, business, trade, and culture publications.
• Develop compelling story angles spanning product launches, seasonal collections, designer and executive profiles, retail expansion, partnerships, collaborations, consumer trends, and cultural moments.
• Identify editorial opportunities that position clients within larger conversations shaping fashion, luxury, retail, travel, hospitality, wellness, and lifestyle.
• Support integrated communications campaigns spanning earned media, affiliate, partnerships, experiential activations, and marketing initiatives.
• Monitor the evolving media landscape and proactively surface timely opportunities, trends, and insights for both clients and internal teams.

Execution Excellence

• Execute product launches, campaigns, partnerships, events, retail openings, and editorial initiatives from planning through completion.
• Draft and refine pitches, press materials, briefing documents, media alerts, executive talking points, client recaps, and reporting with a strong understanding of brand voice and positioning.
• Ensure all client-facing materials are polished, strategic, and aligned with overall brand objectives.
• Stay informed on emerging trends, consumer behavior, retail innovation, affiliate commerce, and the evolving media landscape.

Networking & Relationship Building

• Continuously cultivate relationships across:
  • Fashion editors and market teams
  • Lifestyle, luxury, retail, and business media
  • Brand and cultural partners
• Build a reputation as someone who is responsive, collaborative, well-connected, and solutions-oriented.
• Actively grow and strengthen AZIONE's network across fashion, lifestyle, retail, and cultural industries.

Leadership

• Mentor and support Account Coordinators, Junior Account Executives, and interns through day-to-day coaching and development.
• Foster strong collaboration across PR, VIP, Influencer, Affiliate teams
• Demonstrate accountability, professionalism, responsiveness, and ownership across all client work.
• Contribute to a collaborative, entrepreneurial, and culturally connected team environment while setting the standard for executional excellence.

What Makes You Stand Out

• 4+ years of experience in fashion, lifestyle, retail, or luxury PR, media relations, brand communications, or integrated marketing.
• Experience supporting fashion, accessories, lifestyle, contemporary designer, hospitality, or consumer brands.
• Strong relationships with fashion, lifestyle, retail, luxury, business, and consumer media, with a proven track record of securing meaningful editorial coverage.
• Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities.
• Exceptional writing, communication, organization, and project management skills.
• Ability to manage multiple fast-moving priorities in a collaborative agency environment.
• Entrepreneurial, resourceful, highly organized, and solutions-oriented with a strong ownership mentality.
• A genuine passion for fashion, retail, lifestyle, culture, media, and the evolving consumer landscape.

Benefits:

• Salary - $85,000 - $95,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits

To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.